While working on my Master’s degree in psychology, I worked as a research associate for a marketing research firm. I was involved with both consumer research and econometric model building for site location analyses for many corporations including a number of Fortune Five Hundred companies. I left to pursue a Ph.D. in social psychology. After obtaining my degree, I joined the Department of Psychology at Adrian College where I remained for 35 years. In addition to teaching, I did research in humor appreciation, introversion-extraversion, and consumer behavior. This research lead to a number of publications, papers, and presentations.