Articles, brochures, profiles, website copy, press releases.
Health, cooking, fashion, spirituality, politics, travel.
Degree concentration is in English literature.
Veronica has worked as a freelance writer, editor and editor-in-chief of various weekly community newspapers and a health magazine in the Los Angeles area. Responsibilities range from content development and staff management to copy editing and final proofs. She has also worked with advertising departments to develop promotional materials for sales reps.
Her work has earned promotions from a staff writer to senior level editor within 6-12 months of hire. Veronica's scope of writing covers city news, politics, business, health, education and entertainment. She is familiar with AP style.
Veronica is responsible for all media and marketing communication: writing press releases, PSAs, scripts, email letters, and copy for brochures. She is also experienced in developing annual reports, event programs, surveys and directories. Her client is a national nonprofit, dedicated to providing health education for Baby Boomers.
Veronica's expertise in marketing consists of creating marketing materials, securing and matching professionals for targeted industry events. As the media director for a patient education organization, Veronica recruits doctors to speak to community leaders about how to improve health outcomes in under-served areas. Much of her work involves bringing people together to build health coalitions.
Another aspect of Veronica's work is bringing together entrepreneurs with common goals to form strategic alliances.
Veronica's skill as a content writer has made a difference in the number of hits and responses. Clients have reported improved results after turning their writing projects over to her.