Advertising, Travel Feature Articles, Travel/Hospitality Trends Articles, Web Copy, Brochures, Corporate Profiles, Customer Stories, Hotel Reviews, Photography
Travel, Photography, Health (Yoga, Walking, Nutrition)
Joyce C. has a degree in Magazine Journalism
Joyce Hadley Copeland is a writer, marketing communications expert and author who has specialized in the travel and hospitality industries for more than two decades. In that time, she's collaborated on hundreds of multi-scale B2B and B2C projects, producing strategic content for clients including a UK-based boutique booking website, a multi-award-winning design agency and a global leader in vacation exchange. She has a track record of developing creative concepts, researching trends, and interviewing industry leaders to craft engaging articles, ads, web content and customer stories.
Joyce C. has experience creating SEO-friendly web pages—from high-level to how-to — that tells a brand's story in a single site. She's a master at creating a voice that quickly hooks "scanners". Her 55+ hotel reviews read like advice from a friend, incorporating essential details, including bulleted Highs and Lows.
Joyce C. has developed creative concepts and advertising copy for a range of collateral, including brochures, anniversary magazines, vacation club member kits, and a ground-breaking multimedia sales center. She is a master of storytelling, whether crafting experiential resort descriptions, showcasing customers' vacation experiences or matching poetic captions to environmental graphics.
Joyce C. has written and edited magazines for business and vacation travelers and resort developers and specializes in destination features, corporate profiles and in-depth articles on industry trends such as voluntourism. She's comfortable traveling to experience a resorts or destinations first-hand and regularly interviews resort executives and operations staff worldwide.