Joanne's specialties are blog posts, marketing collateral, and articles related to business/technology issues. She also relishes documenting and illustrating business processes and enjoys writing technical training manuals to support new software implementations.
Joanne's interests are in emerging organizational models, sweeping corporate transformation programs, and helping businesses evolve in a rapidly changing landscape.
Joanne earned two degrees in Chemical Engineering before beginning her career as a research scientist at a national laboratory, where she was named one of the youngest group leaders in the department.
Because her formal education was technical, Joanne easily digests medical literature, is comfortable with medical terminology, and can translate information for the patient audience to help physicians, dentists and veterinarians enhance their practice websites and establish their reputations with new patients.
Joanne spent almost two decades in management consulting before semi-retiring to enjoy freelance writing. She provides insights on project management, team collaboration, and effective use of technology to drive competitive advantage.
As a consultant, Joanne learned how to define a distinct value proposition for each of our service lines. She can leverage this skill to help real estate offices focus their marketing by highlighting their unique strengths. In this industry, Joanne has written blog posts, website copy, and job descriptions.
Joanne's written a variety of blog posts targeting pet owners, covering such topics as house rabbits and routine veterinary care.
For several consumer goods companies, Joanne wrote numerous training documents to support the rollout of new software across multiple operating locations. These documents were written for diverse audiences, spanning shop floor staff, backoffice clerical workers, and corporate executives. The training materials included both detailed system procedures and important context such as new corporate policies, new categories, and new roles and responsibilities.
Joanne blogged as a management consultant before retiring, and at Writer Access, she has created blog posts for technology companies, physicians, dentists, veterinarians and various business to consumer businesses.
As a consultant Joanne's work was published twice in Buyouts Magazine, without payment. The topics covered timely information technology (IT) issues that were crucial to driving post-acquisition growth in the middle market. Her first article highlighted potentially costly issues that her teams brought to light during due diligence. Her second article made a strong case for aggressive cost-cutting by simultaneously outsourcing non-strategic business operations and moving technology to the cloud.
Lengthy writing projects are easy work for Joanne. Over the course of her career, she has written a Master's thesis, numerous whitepapers, a complete course for business analysts, and at least one eBook. Joanne begins with the analysis of the target audience's needs and craft a preliminary outline for review with her clients. Joanne's first draft of each chapter pulls together the content and illustrative examples or mini-case studies. Then she rewrites until the content flows and meets the required reading level.