Industries: Real Estate, Marketing Communications.
Media: Print (periodical), Web.
News of the Day, Marketing Communications/Advertising Industry, NCAA Basketball, NFL Football, Running 5Ks, Watersports, Golf, Health & Wellness.
From his experience as a sales executive for a real estate marketing publication and web site (where he produced over a quarter million dollars in sales revenue during the circa 2007 bubble), Frank developed a strong network of real estate professionals in his community. He has turned to those connections for a significant portion of his writing work since. Some of his real estate related work includes: A year-long series profiling private residential communities for a local magazine, a recurring news piece to supplement a local newspaper real estate advertising section, content for a large real estate brokerage web site re-launch, and he has been writing content for one of his community’s top producing real estate agent’s quarterly newsletter since 2012.
Frank adds the Life Sciences industry to his repertoire with a current project in progress; a blog post series for a medical communications agency that positions the agency as a thought leader in its field. The series focuses on marketing communications and education programs for pharmaceutical and medical device companies, and the relevant regulatory compliance issues that come with the territory.
Frank’s work for the technology industry includes a B2B landing page and sales brochure for a manufacturing logistics software developer and - also B2B - a web demo page for an electronic forms creation software developer and service provider.
Frank has written primarily general content aimed at providing information and enhancing SEO, sales landing pages, and is currently engaged in writing blog content for various clients. For example, he wrote all of the residential community profiles for a large real estate brokerage’s web site re-design and re-launch. He has also written copy for pages with a specific function such as an online demo.
Frank has been engaged with writing copy for a top producing real estate agent in his community since 2012. The client wished to liven up his newsletter content, which had previously been mostly real estate sales data tables and some rather dry, non-professionally written copy that was not much more interesting to read than the data tables. Frank changed things up with catchy headlines (sports quotes, movie lines, etc.) and more entertaining copy, i.e., at first seeming unrelated to real estate, but compelling enough to keep the reader interested enough to keep reading until the story is tied back to the real estate topic and wrapped up with a call to action.