Uses both journalism and literary models
business, national and international politics, product promotion, catalog blurbs, biography, religion, history, literature, jazz, classical music.
Michael K originally planned to use his college experience to teach but decided that getting into the real world was more exciting.
In his active career as a corporate VP and then as an agency principal, he served a great variety of industries,from insurance to real estate to to spirituality to banking to electronics to music to automotive products to entertainment to health care.
In his work with Atlantic Richfield Company (ARCO), for example, he served as the business-to-business (push-through) agency, helping get product on retailers' shelves.
Hired to write articles about health for a cancer awareness group
On commission, researched, ran international interviews, wrote published non-fiction book on an early pioneer in the advertising industry.
Years as by-lined writer at a major wire service -- averaged four features per week.