Advertising, Associations, Building Materials & Construction, Education, Fiction / Humor, Financial Services, Government & Public Sector, Hospitality & Tourism / Travel, Industrial & Manufacturing, Legal, Marketing, Medical & Dental, Personal & Corporate Histories, Real Estate & Development, Specialty Foods
Crafts, Education, History, Law, Manufacturing Process, Medicine, Real Estate, Sales, Transportation, Travel
English and general B.A. courses
Manufacturing is a tough and often dirty business and sometimes the message gets lost in the process. Cement is dangerous and essential while ship propulsion ranges from old fashioned to downright inventive. For many years John has written copy that scrapes away the grunge to reveal how technology, innovation and brute force can come together beautifully to make a better world.
“People just wanna have fun” and the travel and hospitality industry is geared to offer it in many different formats. From delicate lace making in Belgium to the soaring tombs of kings in Thailand and lavish weddings in Minnesota, John’s copy has explained, in enticing and entertaining words, how his clients’ programs and products offer a good time to their guests.
John has written about human office dynamics and office environments for several years. Over this time trends have changed from high wall work stations to office hoteling and now to sustainable office environments. The internal modifications have been accompanied by changes in people behavior, some of it negative. The search continues for the ideal office and John follows the trends.
Newsletters are one of the oldest forms of internal and affinity communication. John began writing newsletter copy almost four decades ago when print was the primary delivery medium. While the digital process is different, the concept remains the same: To provide information in a readable format that informs and causes a positive response.
Responsive blog content is a persuasive marketing message skillfully wrapped in relaxed copy that is interesting, relevant and informative. Since the beginning of the blogosphere John’s has written web and blog content that also delivers the desired response and helps to develop and maintain the readers’ ongoing engagement with the client.