Kathleen combines writing skills with an in-depth understanding of SEO to produce blog posts that are well researched, reader-focused and structured to improve the SEO of the website.
She focuses on a number of issues that combine to make a good blog post. Keyword phrases must appear in the body of the post, meta tags and the categories to which the post is assigned. Reading is easier on a monitor when the paragraphs are short and when subheadings are used to break up a page of text. Lists are a very effective format for posts. In all cases, a post needs to be well-researched.
Kathleen is highly skilled at doing Internet research to find the right information for the piece. She is also very careful to ensure that all of her blog posts are totally unique. Original content is important to get the attention of the search engines and to avoid plagiarism. Besides being illegal, plagiarism is a problem because no one wants to read a rehash of posts or articles they can find elsewhere online.