Miranda has written and distributed press releases for businesses, non-profits, individuals, organizations, and groups. Additionally, she has written press releases for many different purposes, including to draw attention to upcoming events, to recognize the achievements of individuals or institutions, to announce product releases, and to encourage consumers to buy various items. Her press releases are always informative, interesting, detailed, persuasive and, if it's appropriate (re: the subject matter of the press release), they're sometimes also humorous in a way that clients enjoy. In addition, Miranda sometimes works as a freelance journalist, so she is familiar with press releases from both sides of the traditional spectrum, and whenever she reads press releases in the course of her journalistic work, she comes across many that fail to do the one thing that a press release must do at a bare minimum: inform its readers about the subject of the press release and encourage the readers to take some sort of action in response to that information. And, although it is disappointing to see so many poorly-done press releases, Miranda also finds that it motivates her to make sure that her own press releases are consistently engaging and effective.