Lynn has the most experience with topics on health and wellness. This also includes articles on the business of health. She draws on her decade of experience as a post-partum doula for information on maternal and natal topics. Other health experience comes from her tenure editing an online medical journal. Lynn's ten years of experience as a NASDAQ Trader and Securities Principal gives her a depth of understanding regarding financial topics that many may never have. She has written many forms of Marketing copy, including SEO, blogs, white papers, commercials, and brochures. She has the ability to adjust tone and language depending on the audience to be reached, and works well under deadline.
Lynn enjoys all topics of History. She has studied the creation and design of American cities for years, with specific emphasis on Chicago. This topic quite naturally lends itself to her interest in Politics, and the business of cities; from funding great public art to land development. She enjoys foreign travel, visiting art museums, her record collection, and reading non-fiction.
Lynn transferred to Loyola University from Marymount College in Tarrytown, New York when she moved back to Chicago. At both institutions, she held top honors, consistently made the Dean's List and took all honors courses available. Her final paper was a thorough examination of the third day of the Battle of Gettysburg. Her portfolio included topics on the Naval Battles of the Civil War, Hollywood and the Blacklist, The McCarthy Era, Post-WWI Europe and how it primed itself for WWII, and Richard M. Daley's Chicago.
Lynn attended this specialty Masters program which covered a range of Social Science topics to choose from. Her emphasis was on Urban Planning but she also took classes on the Social Culture of Victorian England, The Memories of War, Architecture at the Turn of the Century, among others. Her thesis compared the land grab and creation of the University of Chicago, on Chicago's near west side, to the land grab and expansion of DePaul University on the north side.
Lynn has worked on numerous Marketing projects including radio advertising, SEO, direct marketing, website blogging, book reviews, and marketing brochures. Her Marketing materials have been used in such industries as healthcare, child birth and infant welfare, food and beverage, luxury goods, tourism, education, music, and event planning. She knows how to relate to the target audience and not leave the product or service behind. She is deft in slogan, and pitch-line composition. She is well versed in key word search tools, and has the ability to produce copy that does not read heavy in SEO pitch, but more like useful information.
Lynn's freelance experience is rich in writing copy for many different consumer goods. Her radio commercials were heard on a popular Chicago FM station for everything from drum sets to sports equipment. She wrote a series of articles about coffee, and coffee products for a trade magazine, and wrote B2B copy for logo printing materials. She understand that the tone of advertising, direct marketing, or B2B will be different depending on the client, and product. Her experience in luxury retail, and Finance empowers her with insight in what drives the consumer dollar, and the business mind-set.
Lynn completed the Second City Comedy Writing course series; a year-long process in which she had to be accepted into the final phase where she was part of writing a show which was performed on a Second City stage. Her sketch, "Coffee" won top honors at the Mary Scrugg's Works by Women Festival for that year. She used humor to write informative articles on sex and relationships for a couple's web site, and has used humor to write her marketing copy for various other goods and services. She has written political satire to hold a mirror up to Chicago's system, and used humor to teach write a children's book on manners (specifically, nose picking). Lynn can write proper script copy for both stage and screen, and is not opposed to working with others for a creative project.
Lynn completed the Second City Comedy Writing course series; a year-long process in which she had to be accepted into the final phase where she was part of writing a show which was performed on a Second City stage. Her sketch, "Coffee" won top honors at the Mary Scrugg's Works by Women Festival for that year. She has written scripts for a short drama radio series, as well as scripts for radio commercials. Lynn is aware of proper formatting requirements, and is happy to collaborate with others for creative projects.
Lynn has written brochures for culinary schools, and hospitality programs. She has also written brochures specific to Chicago tourism, and its neighborhoods, and well as B2B brochures for printing services for clothing, and paper products. She is familiar with lay-out and photo spacing requirements. She understands that the key to a solid brochure is engaging the reader with text that they will find entertaining and useful. The brochure does not need to hit the reader with everything, but explain how the product or service with benefit them.
Lynn has written many articles on topics from politics to breast feeding. She was a featured writer for a relationship website where she wrote about communication and sex, and has written for trade publications for coffee, alcoholic beverages, and pre-natal care. She has written many articles on post-partum care for a Chicago based doula service, as well as articles on post-partum nutrition, sleep training babies, and raising multiples. Her background is in research, so Lynn can collect and synthesize information on topics from Urban Planning to Pantone's Color of the Year.