Colleen's practice as a writer spans over an entire decade. During her first year of undergrad, she wrote voraciously for hours when she should have been crunching numbers for statistics, memorizing formulas for Chemistry, or translating simple sentences in German. Her sophomore year, she abandoned the lucrative computer science major her parents pushed, instead choosing to take a wild leap for Literature and Creative Writing. By junior year, her short story “Ingles” was published in The Eclectic, University of West Georgia's national award-winning literary magazine.
Colleen is a Master of Arts in Professional Writing Candidate at Kennesaw State University. The curriculum covers a broad and comprehensive range of writing trades, from applied writing courses such as Technical Writing, Web Content Development, Social Media, Copy Editing, and Business Writing, to creative writing seminars in Fiction, Poetry, Screenwriting, Memoir/Personal Essays, and even Video Game and Comic Book Narrative Development.
Colleen also boasts an extensive professional writing career outside of academia. Currently, she works as the Content Strategy Manager for an Atlanta non-profit, where she writes, edits, and develops marketing strategy for their website content, blog posts, and social media pages. Her position also involves researching and placing keywords in addition to crafting SEO-friendly titles and writing meta descriptions.
In the summer of 2015, Colleen worked as a content marketing intern at a prominent digital marketing agency, an experience that served as a catalyst for her ever-growing passion and expertise in SEO and content writing. During training, she picked up SEO skills very quickly and implemented them effectively in her projects, which consisted of writing content and crafting strategies for landing pages and blog posts for various clients.
From 2014-2016, she worked for Georgia State University's renown Andrew Young School of Policy Studies. As a writer in the Public Relations department of the Policy Studies program, she wrote and edited blog posts and articles for the AYSPS magazine, including Policy Studies news and events, feature stories on outstanding alumni and faculty members, and exciting research by AYS faculty and students in Economics, Criminal Justice, Social Work, and Public Health.
Colleen also works freelance as a content writer, digital marketing consultant, and web designer for clients in various industries, including medical offices, financial advisor firms, project management agencies, auto mechanics, and nonprofits. She keeps up with the ever-changing trends in SEO and content marketing by reading, daily, Contently's The Content Strategist, Content Marketing Institute, and The Moz Blog.