You are about to receive a tall stack of messages in response to your Writer Access casting call. Every qualified writer who sees it will apply for it. That's a lot of information to sift through. Here's a little helpful advice:

1. Ignore them
2. Hire William C.

And why should you ignore them, and hire William?

Because William has met hundreds, if not thousands, of deadlines as a journalist, editor, and copywriter, and he is here to tell you they're not called "deadlines" for nothing. In his most recent editorial role, William put out a weekly newspaper and four monthly niche publications with help of just one reporter and one page designer, for eight solid years. Computers broke down; storms brought down power lines; freelancers failed to deliver; people got sick -- William, of course, was not allowed to be sick -- and yet he got the paper out. Every paper, every magazine, every month, every week, for eight years.

This was a newspaper William had redesigned and editorially repurposed. That was 2011. By the end of 2013, according to the publisher, that paper's ad revenues had gained 20 percent. All this and more, in mid-recession.

So: Does William deliver? Baby, William delivers.