Armed with degrees both in Marketing and Japanese Language and Literature, Joe approaches writing projects with a sense of creativity and color that sets him apart from his peers. Much of the study of a foreign language -- especially one that is not Germanic or Latin -- involves exploring the nuances of English vocabulary, phrasing, and cadence. This unique perspective aids in delivering copy that is clearer, more descriptive, and thus more engaging.
Professionally, Joe draws from a palette that includes experience writing and editing copy for newsletters, blogs, ads, and social media in multiple industries. Along with teaching him the importance of being concise, this has familiarized him with crucial concepts like developing a strong call to action, targeting an audience, and funneling leads.
With a wealth of industry experience including Public Libraries, Academic Libraries, Music/Entertainment, and Specialty Tea and Coffee, Joe offers a well rounded skill set to meet a variety of needs. He is young, driven, and is not afraid of tight deadlines. Most importantly, he prides himself on consistently delivering quality work.