Susan W
Writer #11721
Pottsville, PA
Joined 6/11/2015
4 Star Rating
99% Success
866 Projects
5 Endorsements
0 Elite Skills
Susan keeps her target audience in mind and writes a creative, clear, thoughtful piece. She has written hundreds of news articles, newsletters, informative letters, blog posts, emails, social media posts, magazine articles, news releases, executive speeches, promotional articles, catalog copy, web site copy, headlines and radio scripts. She researches and writes SEO friendly articles, using the best writing style for the article and audience. She has a "flair" for word combinations that promote and entertain. Whether the article is "short and sweet" or "long and lengthy" Susan's style keeps the reader engaged and interested.

Susan studied at Bowling Green State University in Ohio where she earned her Bachelors Degree Marketing Communications. She's had the opportunity to work in the marketing and public relations departments of some very dynamic companies including a nationally recognized direct sales company, a trade show/association management company, a fragrance manufacturer a a gift and home accent distributor, an art center and most recently a Chamber of Commerce. She has also worked as a freelance writer and completed assignments for a variety of topics ranging from resumes to research, from fashion to friendships and everything in-between. She is a trend watcher in many different industries and is well read on many topics. She likes to share her experience and knowledge with her clients through writing and consulting.

Specialities

content marketing
Idea generation
copywriting
promotional copy
headline generation
new product announcements
how to articles
blog posts
listicles
news releases
cover letters
product description
direct mail campaigns
web copy
editing/proofreading
feature articles
radio scripts
speech writing
product development
social media posts
Beauty
Home Living
Facebook Post
Web Page
Article
Newsletter Content
Fashion
Travel
Blog Post
Garden
1 More

Susan W's Article Product Experience

194 Projects Completed

Susan is a seasoned, versatile writer who can cover a variety of topics, including health, home, family, arts and entertainment, business and trends. She is familiar with many industries and enjoys creating articles that meet the client's needs.

As a freelance writer, she has written hundreds of articles and blog posts for clients, covering topics as diverse as improving customer service to how to create a terrarium. She does extensive research and writes concise, SEO-friendly articles written to engage and entertain the reader.

Specialties

Susan's specialties include idea generation, content marketing, creative copy, how to descriptions, blogs, viral blogs, social media posts, news releases, web copy, proofreading, feature articles, speech writing and advertorials. She works closely with her clients to create articles and content that meets their needs and exceeds their expectations.

Interests

Susan enjoys helping others through volunteering, blogging, reading, photography and spending time with family. She also enjoys finding treasures at thrift shops and finding new uses for forgotten items. Then she likes to write about them to share those ides with others.

Education

Bowling Green State University

Susan's curriculum at BGSU was a strong foundation for her chosen career in marketing communications. Her studies included internships, projects and hands on work study programs that prepared her for the business world.

Home Living

127 Projects Completed

Susan is very comfortable writing about home living. She writes daily for a national wholesale company that supplies gifts, fragrance and home accents to consumers and retailers. Her home living work includes feature articles, new product introductions, headlines, news releases, blogs, social media posts and how to guides for both consumers and retailers. She specializes in taking something ordinary and offering the "1,2,3's of transforming it into something fresh and new. She frequently incorporates product knowledge into her writing to subtly sell the products while entertaining the reader. She takes special attention to write clear, to the point headlines and thoughtful body copy to capture the readers attention directing them to the website for additional information. She also researches and follows industry trends to incorporate them into her work.

Marketing

97 Projects Completed

Susan a variety of content marketing articles to help her reader enhance their businesses. She supports her articles with proven examples and quotes from experts when needed. Her most recent articles offer gift store owners and retailers tips to improve their sales and customer service. She knows how to pin point her audience and use verbiage that is relatable yet conversational. Whether it is a news article, press release, blog post or lengthy report she will offer expert content. She has also written for the direct sales industry, trade show industry, candle and fragrance industry and gift and home accent industries as well as for non profit organizations.

Garden

75 Projects Completed

Home and Garden are two very familiar places in Susan's life. When she isn't writing a blog post or feature story about them, she enjoys visiting gardens and exploring garden centers to find ideas for future content. She has experience writing about garden trends and finding ways to bring the inside out and the outside in. Her easy to follow, "how to" style is a favorite among her clients. While she claims to not have a green thumb, she appreciates those who do and is better at writing about the garden than growing one.

Travel

26 Projects Completed

Susan loves to travel. She especially loves to write about travel. Different parts of the world and special destinations within the United States interest her. She has traveled to many different areas of the country and records her journeys through blogging and photography. She realizes there are so many beautiful, exciting places to see and not enough time to travel to them so she explores through books, catalogs and other literature. She also realizes there is beauty in her own back yard and finds that traveling to a local waterfall, taking a nature walk or hiking up a Pennsylvania mountain is just as satisfying as traveling across the country.

Fashion

25 Projects Completed

Susan enjoys everything fashion and keeps up with the latest trends in the industry. She also enjoys sharing these trends through how to and informative articles that helps the fashionista and busy woman get out the door looking and feeling her best. She has a writing flair that not only offers advice and tips but keeps the reader entertained while learning something new and helpful. She writes product descriptions for both print and digital marketing content and has experience reaching both the wholesale and retail customer.

Beauty

11 Projects Completed

Susan is a beauty trend watcher. She not only enjoys learning about the newest anti aging procedures and products on the market, she loves to share her "beauty starts from the inside" knowledge. She has hundreds of tips that include how to achieve an overall healthy and beautiful lifestyle, make up tips and tricks, natural anti aging secrets, the latest in beauty regimens, how to's in hair care and many more. The beautiful bottom line is that feeling beautiful on the inside will create an inner beauty that will shine on the outside.

Blog Post

281 Projects Completed

Susan is an expert blogger covering a variety of topics. She also writes a business blog that helps retailers strengthen their business. She enjoys creating conversational blogs that entertain, inform and generate action. She researches her content and is mindful of the audience and the client's requests.

Article

194 Projects Completed

Susan is a seasoned, versatile writer who can cover a variety of topics, including health, home, family, arts and entertainment, business and trends. She is familiar with many industries and enjoys creating articles that meet the client's needs.

As a freelance writer, she has written hundreds of articles and blog posts for clients, covering topics as diverse as improving customer service to how to create a terrarium. She does extensive research and writes concise, SEO-friendly articles written to engage and entertain the reader.

Web Page

15 Projects Completed

Susan has written engaging copy for a variety of web sites, including e commerce sites. She uses a professional, conversational tone in her product descriptions offering a variety of reasons why the products and/or services would add value to the customers' lives. She understands the importance of SEO content and subtly incorporates key words into her pieces. She researches each client's mission statement, products and target audience to make every article, "About Us", new product introduction or other web information maintains a tone the client has established.

Facebook Post

13 Projects Completed

Facebook and other social media platforms change each and everyday. Susan writes creative posts for her clients based on their marketing and sales goals. She understands that social media is just that, social and engages readers with creative posts that positions the client as the expert in the industry. She knows how valuable quotes, contests, questions, memes, gifs, info graphics and other creative elements keeps the reader interested and wanting more. She also knows the power of linking Facebook posts back to the clients website so they can get even more information.

Newsletter Content

2 Projects Completed

Susan has written articles for many different professional newsletters in many different industries. She also has experience as a newsletter editor with experience in all levels of production including layout, design, article selection, copy writing, etc.

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