Celeste S. has been crafting content for search engine optimization projects since 2009. She is extremely skilled in developing natural copy that incorporates a client’s keyword requirements. Overall, her writing includes blog posts, web content, press releases and marketing emails. Her mission is to help clients attract and retain customers.
Articles is another area where Celeste S. excels. Her love of learning and broad career experience allows her to craft articles that are approachable yet informative. She has written hundreds of articles for the nonprofit, food, emergency management, government and philanthropy sectors.
Celeste S. lives in downtown Dallas with her husband and their two papillons. Her interests include cooking, animals, porcelain, history and embroidery. She often combines these interests with community efforts. For instance, she cooks extensively and has gained recognition for her skill. She combined her love of dogs, community involvement and cooking by developing an all-natural gourmet dog biscotti. With her biscotti, she hosted community bake sales called “Bark Back at Hunger!” and “Howl at Hunger!” to support the efforts of the Great American Bake Sale (Share Our Strength). Her bake sales received local and national attention.
She and her husband are also active collectors of Asian porcelain. She has written many articles aimed at fostering the appreciation and understanding of Asian art in new collectors and individuals who are curious about the many layers of various art forms. She is also skilled as a Chinese brush painter and embroiderer.
Celeste S. has traveled extensively. On a trip ten years ago, she realized that she had just circumnavigated the globe. These personal experiences have allowed her to write authoritatively about some of the best tips to make travel more affordable and more enjoyable.
Celeste majored in history at Louisiana College for one year. Her studies there focused on English History.
Celeste earned her BA in Museum Studies with a strong focus in History. Her studies in history focused on Russian/Soviet Studies, Middle Eastern studies and European History.
The program courses covered all aspects of museum and nonprofit management including fundraising, strategic planning and asset management.
Celeste S. is currently studying the real estate industry, ethics and law.
Celeste S. is a passionate leader in the nonprofit sector. Her career has been spent in many areas of business operations including: program development/management, grant writing, government relations and emergency management. She served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). During her eight year tenure, she served approximately 2,000 nonprofit agencies in the North Texas region. She regularly contributes articles and blog content on industry issues such as risk management, volunteer recruitment and customer service. Also, she is a certified volunteer administrator.
Celeste S. served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). As the ServiceWorks! Director, she developed an innovative volunteer program for the City of Dallas with oversight of 57 coordinators and 19,319 community volunteers. During her eight year tenure, she contributed articles and blog content to foster an understanding of public/private partnerships and how to effectively leverage community resources.
During the Katrina and Rita hurricane response efforts, Celeste S. served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. During that event, the Volunteer Team registered and referred 9,200 individuals and groups (approximately 15,000 individuals) to volunteer opportunities that aided evacuees and supported over 200 shelter operations. Also, she provided spontaneous volunteer management services at the Dallas Convention Center and Reunion Arena mega-shelters. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornados, flooding and several wildfire events in North Texas. Out of a desire to improve response times and organizational efficiencies, a mass care disaster response coalition (Volunteer Center of North Texas, Salvation Army, North Texas Food Bank and the American Red Cross) was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the new partnership was awarded $36.6 million in support funding. In collaboration with each organization’s volunteer administrators’, she led a team that created a credentialing system for volunteers and spiritual care providers and strategic support to governmental entities in North Texas. She regularly publishes articles and holds sessions to train community leaders about volunteer coordination during times of disaster.
Celeste S. has worked on several construction related projects. These range from community building efforts, revitalization and playground construction. For example, she led a team of 33 Home Depot managers and their teams (150 employees) to rehab a community center, rebuild portions of a childcare center, install landscaping, and build a neighborhood playground. This project spanned three city blocks in South Dallas. The project deeply impacted a struggling neighborhood and provided significant community growth opportunities.
Web copy that is enticing and engaging is important for any company that seeks new clients and to retain current customers. Celeste S. has been involved in many web projects for companies that desire to create a lasting first impression or update an existing corporate image. She applied her past experiences and knowledge to the web copy she has created for construction industry companies.
Blog posts are created based on the client's current content needs and are tailored to their audience. This sample blog post announced a company's attainment of a new Google status. Celeste S. also created blog posts for other organizations such as CharityChannel, Volunteer Center of North Texas and Texas Nonprofits. Her work for the Texas Volunteer Management Conference blog increased conference attendance from 100 annually to about 300 participants.
As a Content Developer working with SEO professionals, the web content must be constructed within certain parameters to meet the client's needs. For a fencing and construction company, Celeste S. used a disparate keyword list to create copy that conveys the welcoming attitude and values of this family-owned small business.
Business owners depend on accurate product descriptions and lively copy to grab readers’ attention and motivate them to purchase. IAMERICASFLAGS is a company that specializes in decorative home and garden flags. As a small business with over 4,000 products for sale, the product descriptions on their first line marketing tactic. Celeste S. works with the company to create product descriptions that highlight product features, and inform.