Innovative, creative and strategic are words that have been used to describe this executive with more than 25 years experience in marketing, communications and business development. It's unusual to find a skill set that includes both the ability to write copy - and the expertise to also sell a service or product to a client face-to-face. Robin is a business development executive with an advanced degree in marketing/communications, and a track record of success in both areas.
Think of Robin like this: She's a Vice President with a blue collar work ethic.
Robin's portfolio includes developing and implementing multi-faceted national marketing campaigns, the creation of sales collateral, press releases, web site copy, new business strategies and communications plans. She has an odd love of writing academic articles, grants and RFP responses and has edited three published books on health care and countless peer-reviewed articles.
Whether it's writing creative text to sell your products and services or developing think outside the box marketing campaigns that drive sales leads, Robin has the skill set to complete the assignment on time, within budget and in a way that makes you want more.