Kristin has experience understanding clients, along with market and channel insights, in order to create marketing content. A look at the breadth of content she's produced includes: website, email campaigns, blog posts, articles, best practice briefs, client case studies and social media. She's helped to established and developed a solid branding message, complete with SEO, and reflect it across company marketing materials. She's identified and developed targeted email campaigns and content for sales and marketing teams. She's cultivated relationships with industry influencers and clients along with interviewing clients for articles and case studies. She enjoys writing and editing copy that positions the company in the marketplace along with develop and executing the corporate blog and editorial calendar. Creating, managing and growing a business' presence across social media channels, including: blogs, Twitter, LinkedIn and Facebook is also part of her background.