As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is responsible for the writing and editorial process behind the marketing campaigns of multiple clients' products and services. Generating effective product descriptions and product reviews requires completely different writing techniques than those for traditional blog posts or articles. Matt excels in creating these documents, geared towards only the positive aspects, the negative, or a combination of both (see example).
Unless otherwise specified, all product reviews are written in third-person. Product descriptions for sites like Amazon will be clear, concise, and powerful. Matt uses lots of bullet points and/or sub-headings to clearly communicate the information in an easily reviewable format while engaging the reader to “click and buy.”