Jessica holds a Bachelor of Arts degree in English from the University of Rochester, and a Masters of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.
She has over ten years of experience in writing, communications, marketing, and advertising. For the past five years, she has worked for a benefits administration company and has gained experience in writing on topics focusing on the health care and employee benefits industries. She has also worked for two years to manage the marketing and communications needs for a regional non-profit pet therapy organization.
In both roles, Jessica's strategic communications include brand development, authored articles for industry publications, blogging, collateral and white paper development, newsletter development, public relations outreach and press release development, writing SEO-optimized website copy, developing webinar presentations, managing social media sites, and crafting formal responses to sales proposals.