-- Ad campaign conception, taglines, pithy copy, web pages, bios, Facebook Ads
-- Defining buyer personas, developing brand voice, marketing consulting & strategy
-- Freshening up existing copy, SEO-optimizing, branding
-- Press kits, press releases
adventure travel, food & wine, fitness, natural products, alternative medicine, nature, film, languages, publishing
Kim completed her BA in Communications with a focus on media studies, French and film. Prior to working professionally, Kim lived on a shoestring in Paris, where she ate croissants, jogged along Seine, and earned francs tutoring English. Writing has always been her favorite source of creative expression.
Client needed web copy that fit with the brief, factual style that would be used for multiple service descriptions throughout the website. Competitors played up emotional factors excessively, whereas this straightforward but warm style presents the facts while promoting trust. SEO-optimized.
Client needed a catchy article to promote executive office suites to Hollywood writers, editors, producers and members of the entertainment industry. Brand voice was male, savvy, hip and professional. Side benefits offered a lot of spice to the piece and played up the theme: "get a lot of work done, feel like a human." SEO-optimized.
The hook, "Get Plants, Not More Filing Cabinets" breaks through the banality of the reader's task (find and hire a file storage company) by stepping into the reader's shoes in a very particular way, and even pokes fun at the company for being passionate about storage solutions. (Thankfully, the client wasn't the least bit insulted.) As expected, competitors fail to make this kind of personalized impact by focusing solely on service and obvious benefits. SEO-optimized.
This third-party recap of a Reuters' press release states the facts while succinctly addressing the perennial PR question: "why this, why now"?