Knowledge-base articles and blog posts, conversion-focused landing and sales pages, SEO-driven content, and general web copy (FAQs, "About" pages, etc).
He is available to write in English, French, and Spanish.
Casey is naturalist at heart, and explores Colorado's Front Range whenever possible.
He is currently studying programming and German, and has found creative outlets in both writing and photography.
Casey started copywriting as a Wordpress manager, restructuring medical-industry blogs to optimize search engine traffic. He copyedited articles for clients, and soon began writing blog posts and web pages from scratch.
His fluid writing style and eye for detail lend themselves well to copywriting, and his freelance experience and careful study of industry leaders have honed his content marketing skills.
Casey has a strong background in SEO and content marketing, beginning with his first positions as a WordPress manager and developer. Building on his web design experience, Casey has created and implemented marketing plans for a number of clients, ranging from social-media campaigns to comprehensive branding, design, and marketing strategy plans.
He stays abreast of industry developments, and has a deep understanding of behavioral psychology, neuroscience, and traditional marketing techniques that inform his work.
Casey has written for holistic and traditional medical blogs, and has a strong research background in the field.
Casey has written web content, sales pages, and newsletter materials for several print publishing companies, and has a strong understanding of the industry.
Casey has been a financial auditor, forensic accountant, and 501(c)(3) treasurer.
Drawing on his industry background, he recently started writing blog and knowledge-base articles for financial service providers.
About half of Casey's copywriting work experience has focused on blog content creation. While content farms have increased in number, search engines have worked hard to trim the fat from search results. Quality content is a natural driver of SEO, and there really are no shortcuts. Casey's blog articles and knowledge base materials are effective at drawing and converting web traffic and searches into recurring readers and customers.