Types of composition? For businesses, Steve writes websites, press releases, media advisories, blogs, e-books, social media, feature articles, speeches, ghostwritten (as if they were written by a senior executive) articles, advertising (broadcast and print), reports, newsletters, customer-communications, internal communications, brochures, flyers, direct-mail, marketing materials, point-of-sale materials, promotional kits...even entire company magazines!
For private clients, he writes books, articles, family histories - whatever they need.
Steve is passionate about mountain-climbing; he's climbed up to 15,000 feet. He loves the outdoors, and outdoor adventure. He's passionate, as well, about nature. He loves to read (he's a writer!). He's also very much into health and wellness; he runs or works out six days a week. And he loves to travel...to experience new places.
Learned most effective communications methods, types of communication, etc.
Steve's work within this industry has spanned his entire career. He started out with a small publishing company in Miami as an editor, then worked his way up to Managing Editor of one magazine, and, eventually, to Editorial Director of the company. During his tenure as Editorial Director, the company became the largest in-flight magazine publisher in the world, with clients such as Delta Airlines, USAir, TWA, Northwest, and Iberia Airlines. Later on, Steve became Senior Marketing Director of a public company that built and developed resort properties around the U.S.
During that entire time - and in the years since leaving the corporate world - he's been one of the most active writers in America. He's written/contributed to 17 books - on travel, business, and the arts. He's written for major media all over the world, among them The New York Times, "Business Week," "Travel & Leisure," "Men's Health," The Jerusalem Post, The Irish Times, and The Associated Press.
He's written for major in-flight magazines around the world, among them "American Way," "Delta Sky," "Continental," "EnRoute" (Air Canada), and "Selamta" (Ethiopian Airlines). He's a writer for The State of Florida Division of Tourism. He blogs on travel for several websites. And he continues, as well, to write for business and arts publications.
What would he do to get a story right? Well...here's a brief sample of what he's already done to get a story right! He's been shot at in Northern Ireland. He's trained in the jungle with a rebel militia. He's jumped into an alligator pit. He's been a cowboy in Arizona. He's flown World War II fighter planes in aerial "combat." He's climbed 15,000-foot mountains. He's rafted Class V rapids (suicidal!). He's gone on an expedition to the Arctic Circle. He's climbed glaciers. He's explored ice caves at 10,000'. And he's been thrown out of a reception for Queen Elizabeth!
Steve W. was named by "PR Week" as "One of the Top Twenty Corporate Communications Executives In America." He was Editorial Director of what became, during his tenure, the largest in-flight magazine publisher in the world. Later on, he was Director of Public Relations or Marketing for several large public companies. And, since starting his own Corporate Communications/Public Relations practice, he's created communications and marketing materials for organizations such as CitiGroup, American Airlines, Alamo Rent a Car, The Florida Panthers National Hockey League Club, Miami-Dade College, and Century21, as well as regional and local companies and organizations around the U.S.
Steve W. represents one of the fastest-growing national health-club chains in America - and has represented them for nearly four years. During that time he's generated more than 250 articles on the company in major media around the country, in addition to online. He's also represented several independent health-club operators.
Steve W. has written more articles than he can possibly count...both during his years in the corporate world, and also as a freelance writer. He continues to write on a full-time basis - as a freelancer - for large companies, regional and local businesses, and a wide variety of magazines and websites.
At every company at which he's worked, Steve W. was the one responsible for creating the ideas for the releases, writing them, distributing them to the appropriate media, and then following up with the media.
Steve has blogged for his own two websites (for corporate communications/copywriting and for creative writing), as well as for a variety of clients.
Steve W. has written dozens of brochures, for businesses large and small. Clients for marketing products such as brochures have included CitiGroup, Bluegreen Corporation, The Florida Panthers National Hockey League Club, The Florida Panthers Foundation, The Harid Conservatory, Morikami Museum & Japanese Gardens, a noted Southwestern artist, a national (upscale) shoe company, several educational institutions, a Feng Shui speaker/writer, and many resorts.
Steve W. has written newsletters for both large corporations and smaller local companies. He currently writes monthly newsletters for a large South Florida legal practice. And he writes both internal and external newsletters for a wide variety of corporate clients.
Steve W. has written speeches for highly-placed corporate executives (including company presidents and CEO's) as well as for private clients.
Steve W. has worked on numerous advertisements during his career, both broadcast and print. One of his print ads for an upscale national shoe company, for which he directed the creative team and wrote the copy, generated such a huge response that the company literally could not keep up with the resulting orders! He's created/directed award-winning print ads for industrial enterprises, consumer-product companies, and resort companies. And he's also been Creative Director on several television ads.
Steve has written/contributed to 17 books, on topics ranging from travel to business to the arts, and, in one case, ghostwriting a book for a United Nations official.
Steve W. has written websites for a variety of corporate and private clients. Included among the websites on which he's worked are those for a large public company in the management consulting business; a large resort developer; a well-known artist; a Feng Shui speaker/writer; and a large charitable foundation.