Denise is a wife and mom who loves to read, write and scrapbook. She gets very passionate about things around her including God, Disney, Musicals, Nascar, movies, and her kids school and activities. Exploring new places, anything history based and camping are other activities Denise enjoys.
Denise thoroughly enjoyed her two years at CSUF. An application based program, classes were hands on and included PR Writing, Advertising, Writing for TV & Film, and Graphic Design. Denise completed the required internship at Avery Office Products as a PR intern, where she wrote for newsletters, brochures and used the newly emerging graphic design technology. They hired her full time after her internship.
Peter Drucker, the business guru of his time, taught and lent his name to the Management program at Claremont. Denise had the fortune to take a few classes from Professor Drucker, who had amazing foresight. Attending graduate school and working full time, allowed her to incorporate several class projects for her current position, gaining relevant experience. She was one of the very few to combine an MBA with her undergraduate degree in Communication, providing her a unique background for group projects.
Copywriting, helpful tips, and customer specific copy are some of the examples of writing Denise has completed in the Consumer Goods industry working for Fortune 500 companies such as Avery Dennison, Epson America and Riege International Software. She has experience in creating a consistent message across several mediums including catalogs, packaging, displays, sales tools, literature and brochures, websites, ads and other marketing materials.
With an MBA in Marketing and a BA in Communications, Denise has been working in the industry for the past 25+ years, first in Trade Marketing and Marketing positions and currently as a Marketing Consultant.
With an MBA in Marketing and a BA in Communications, Denise has been working in the industry for the past 25+ years, first in Trade Marketing and Marketing positions and currently as a Marketing Consultant. She has experience in writing copy for packaging, displays, literature, sales tools, websites and other marketing materials.
Denise does not have any paid experience working in the Kids/Family industry. Instead as a wife and mom of 3 busy boys she has a lot of life experience and connections that would be an asset to writing for companies in this industry. She is looking to expand her repertoire into this industry.
Denise has experience in writing product descriptions for catalogs, brochures, sales fliers, websites and product packaging. Products that she has written descriptions for include office supplies, school supplies, mobile charger batteries and software solutions. Product descriptions need to get the idea of the product across in short quick sentences that anyone can understand. They also should be descriptive and tell the consumer what it can do, how it can do it and why they should get it.
Denise has experience writing catalog copy for several product lines and different types of catalogs. One type of catalog is a customer catalog - for example Office Depot Supply catalog - where the catalog copy has to follow what Office Depot wants or has room to print. The other type of catalog would be a smaller design oriented catalog where the copy complements the design and artistically it can be designed in several different ways. While working at Avery, she developed a catalog copy strategy that would help all the product managers put together product descriptions that were consistent across all the product lines, then she would develop catalog copy that would be used in all the customer catalogs. She also was able to work on design oriented catalogs, writing copy that told an overall story about specific products.
Denise has experience creating sales flyers, consumer flyers and other materials that were used as direct mail pieces, at trade shows and in customer meetings. She also has experience writing ads for industry periodicals. Many of the materials included several different products lines and sometimes matched a theme. At Avery Dennison, Denise wrote copy for their customers to use for their customers.
Denise has experience in creating presentations for both large and small audiences. Familiar with Powerpoint and the need for focused bullet points to drive a message, Denise also has experience in giving the presentation so she understands how to write them. She has written presentations for sales meetings, customer meetings, introducing a new internal process to a cross-functional team, research based and annual reviews. She also written copy that is displayed in a trade show booth, which is a different type of presentation.
Although Denise has not had any paid projects for blog writing, she is familiar with blogging. Blog entries can be long or short and depending on whether it is a business blog or a personal side, usually are a little more personal. She recently created her own Author blog.
Denise rewrote product description copy for Riege International's website when they were making an initial entry into America. She created names for different features that were in individual modules so there would be consistency. She also developed a Description and Highlights format to quickly tell what each product offers.
Denise volunteers her time to write email copy on a weekly basis to her son's boy scout troop, providing news and updates on activities and events.
Denise is on Facebook all the time with her personal page as well as her author page. She recently took a social media class to learn more about all social media from a business perspective and how to write posts and tweets to maximize interaction. She follows different professionals and organizations to see trends and popular posts.