Advertorials, Eblasts, Newspetters, Marketing, Ad Campaigns
Human interest stories, travel writing, tech writing, graphic design
Bachelor's Degree in Business Management minor Information Technology Associate Degree in Clinical Medical Assisting and Medical Terminology with NCMA certification and Clinical Externship
Dee wrote a quarterly newsletter for an HVAC company to promote equipment sales and increase customer retention. Ultimately all oil is the same, so the company needed a way to differentiate itself. The goal was to create a customer experience that would not only generate more liquid fuel and equipment sales revenue, but also increase awareness about add on services and local business partners. The results were exceptional and the newsletters created massive ROI- in a season with historic decline in sales the company saw growth in equipment sales and customer retention.
For four years, Dee worked at East Bay Newspapers providing articles on local news events, movie reviews, human interest stories, and advertorials. She continued creating advertorials for HVAC companies when she graduated college and began working in the HVAC field. She would often create newsletters and eblasts to coincide with advertorials and reinforce campaigns.