Writer #10429
Tarpon Springs, FL
4 Star Rating
19 Love Lists
21 Clients
74,000 Words
Michaela is a former Communications Director for a local Realtor association and spent seven years creating content and communicating with Realtors. At the same time, her secondary audience was the public where she learned to discuss the local real estate market in a way that was understandable to non-experts. Communications with Realtor members and the public included e-newsletters, website content, blog posts, press releases, newspaper articles, advertising copy, and script-writing.

Michaela is now a full-time freelance writer for a variety of business topics. The majority of her private clients are a part of the real estate industry either in as agents and brokers or Realtor associations.

Since making a career change to focus solely on writing, Michaela has branched out from the topic of real estate to cover marketing, social media, software, auto loans, community outreach, and a variety of other topics.


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Elite Skills

Industry Projects

  • Real Estate50+
  • Business20+
  • Marketing1

Summary of Industry Experience

Real Estate

Michaela worked for a local Realtor association for seven years and learned plenty about the real estate industry during her tenure. She now works with Realtors and Realtor associations and writes blog posts and press releases on their behalf weekly.


From June 2014 to present, Michaela has been a freelance writer for a variety of companies who provide content to their clients. Michaela writes approximately 10,000 words a month on a variety of business topics such as whether to purchase a business or not, corporate donations and community involvement, and salary expectations around the world.


Michaela has worked in Marketing since 2006 when she was hired as the Marketing Director for a local psychiatrist's office. Later, she worked for a local Realtor association as the Communications Director and handled all marketing, communications, and public relations for the association with more than 2,500 members. During her time with the association, she wrote and spoke about marketing to the Realtors. Currently, she writes about online and content marketing for small businesses on her personal website.

Product Projects

  • Blog Post100+
  • Press Release8

Summary of Product Experience

Blog Post

Most of the clients Michaela works with are looking for blog content. Michaela has written hundreds of blog posts for a variety of outlets and clients as well as in her previous position as a Communications Director. She is very familiar with common blog formatting for readers who scan content - headlines, bullet lists, use of bold or italic fonts, etc.

Press Release

Michaela wrote several press releases a month as a Communications Director for a local Realtor association. Topics included advocacy, community outreach, local market statistics, and announcements on behalf of the association leadership. As a full-time writer, Michaela works with a local Realtor association to write a monthly press release on a variety of topics important to the home buying and selling public.

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