Cathy adheres to the philosophy that a properly timed and written press release is one of the best free forms of advertising for a company or non-profit. In addition to providing factual detail about an event or happening, the release promotes an organization's strong points.
Cathy is experienced in expository and narrative writing. In addition to her work in banking and non-profits, she has written a manuscript in the first person about her husband's and her experience with his brain tumor. She wrote a travel blog, and she has recently developed an affinity for fiction writing.
Cathy is a budding photographer, and through her travel blog, she developed as a photojournalist. Storytelling through pictures is quickly becoming her passion. She enjoys coaching field hockey and hiking with her golden doodles.
Cathy is pursuing her Master of Fine Arts in Creative Writing through the low-residency program at Spalding University. Her expected completion is May, 2016.
Cathy attended Randolph-Macon College in Ashland, Virginia after graduating high school in 1983. She was a member of the Dean's List and the Omicron Delta Kappa leadership fraternity and was Treasurer of Phi Mu sorority for women. Cathy was captain of the field hockey and lacrosse teams where she was also selected to the All-Conference team for both sports. This strong liberal arts education prepared her for a career in banking and non-profit management and fundraising.
Including her tenure as chairperson of the board and as Vice President of Advancement, Cathy has over 13 years of direct experience working with non-profit organizations. Her specialty is revenue production through fundraising and marketing. Her relationship skills as a successful banker apply to the roles she has maintained in non-profit volunteering and employment. Cathy writes grant applications, magazine articles, brochure pieces and website content that sell the organization's mission. This writing process routinely helps the non-profit organize their own strategic goals.
As an experienced manager, Cathy applies her writing skills to producing high quality job descriptions, departmental goals, and high-level strategies. She understands the big picture as well as the day-to-day needs of the organization.
Cathy has over 20 years of experience in commercial and consumer banking. She was most successful in sales and relationship banking. Her strengths lie in creating strong proposals for commercial banking services, developing product marketing pieces for print or website usage, and tailoring contracts from third party vendors to meet organizational needs.
Cathy's passion and experience as a successful field hockey player and coach combined with her creative writing talent offer schools an insightful opportunity to promote their sports programs through various marketing outlets. She provides insightful writing for program descriptions that may be used on websites and print media. Her creative player and team profiles for online and print articles help schools differentiate their athletic programs from their competitors.
Cathy's strongest skill is sales writing. Through her combined banking and non-profit experience, she has successfully raised over $500 million in capital for her employers. She fully grasps how to combine storytelling with sales language to engage the prospect to consider her organization's proposal.
Cathy enjoys writing for travel blogs. She favors photojournalistic entries and sometimes offers a self-deprecating style of humor to them.
Cathy is experienced in writing marketing pieces for brochures. She understands the need for concise yet appealing language to engage the reader. Her writing always reflects her eye for sales and product promotions.
Cathy writes articles for the non-profit and banking industry using her creative non-fiction experience. The articles are industry specific. They tell a story about the intended subject matter and offer inspiration to readers of all ages.
Cathy adheres to the philosophy that a properly timed and written press release is one of the best free forms of advertising for a company or non-profit. In addition to providing factual detail about an event or happening, the release promotes an organization's strong points.
Cathy is experienced in writing marketing pieces for brochures. She understands the need for concise yet appealing language to engage the reader. Her writing always reflects her eye for sales and product promotions.