Greg specializes in creative content, blogs, articles and journal entries as well as combined communications strategies for businesses designed for brand development and management. He has written on all platforms--web, print, broadcast, and social--with his eyes constantly focused on consistency of message. His experience and focus have always been in the 5-9 activities: travel, food and wine, outdoor adventure, cultural institutions, restaurant companies and anything else that can be fun and worth doing.
Greg is an avid traveler with a serious wanderlust, as well as a photographer, hiker, biker, outdoor junkie, self assured food and wine snob, and just general wanderer. He believes his work should mirror his life, engaging in activities that are fun and fulfilling rather than just financially profitable.
With a focus on broadcast advertising and creative writing, sprinkled with some ethics, philosophy and psychology, Greg studied all elements of communications, culminating in two degrees and an understanding of how to write in ways that get noticed.
Greg travels extensively, having been all over the world and in 48 of the 50 United States, and has written about it. He has produced travel blogs, penned destination reviews, written travel tips and tricks journal entries, and taught international travel classes for over 5 years.
Greg has consulted for, worked for or advised many of the best food and beverage brands in the world on their advertising and branding initiatives. He has written countless food and wine reviews, articles and blog entries on all things related to gastronomy.
Having taught outdoor recreation classes for years and written many product descriptions, adventure tips, tricks and advice columns and reviews, Greg feels right at home writing about everything we do outside.
Greg has been working as a marketing and advertising consultant for years. He creates strong brands, and then builds content, copy, and communications strategies to support those brands. He has contributed to countless website and product launches, broadcast and video productions, new brand development, and creative marketing materials for businesses of all shapes and sizes. Words can be powerful, but only if they are in the right voice and geared toward the right audience.
Having been raised by a mother who was a hippie dissident and a father who was a successful, conservative, captain of industry, Greg learned early how to develop arguments, make a point, and get it heard. He understands that the art to disagreeing is understanding first, then being clear and concise. He has provided topical content to blogs and services that is across the spectrum, providing not just noise, but significance.
This writer does not have any industry experience listed on their profile.