Writer #10060
Oldsmar, FL
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Shayla graduated from the University of Wisconsin - Whitewater in 2009 with a major in Journalism and Advertising. While in school, she specialized in technical and copy writing. She put together and wrote columns for her sorority's monthly alumni newsletter. Meanwhile, at her internship at The Dancing Horses Theater she wrote press releases, speeches, and she liaised with her bosses's literary agent to help put together a now-published memoir.

After graduation she spent a year traveling before landing a job as a Show Survey Writer for Nielsen, a world-renowned marketing research company. In this position she wrote surveys that covered all of primetime television in order to collect data on the viewers' ability to recall. Eight months later she was promoted to Editor and a year after that, Managing Editor. These positions gave Shayla the unique experience of researching and being able to write about a variety of subjects - everything from reality TV, sports, crime dramas, documentaries, and everything in between. As a Managing Editor, Shayla often writes and makes presentations and trainings for her department and fellow departments in Nielsen.

Currently, Shayla is looking to gain more writing experience and to explore all areas and types of writing. She would like to work as a copywriter and novelist one day.


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Industry Projects

  • Entertainment1,000+
  • Fitness1
  • Hospitality0

Summary of Industry Experience


Shayla worked as a Show Survey Writer for Nielsen where she watched a variety of television shows and wrote over 3,000 surveys about these shows to measure the recall of the audience.


Shayla has worked as a personal trainer in a women-only gym where she demonstrated usage of the machines, kept track of each member's fitness goals and measurements and offered advice on nutrition. Since she left that position, she has continued to make physical fitness part of her life and reads all she can about staying healthy.


Previous to her current employment, Shayla worked in the hospitality industry for over ten years. She learned the importance of customer satisfaction as a front desk associate at one of the most world-class hotels in the heart of New Orleans. She also has experience serving in fine dining restaurants and bars. During her time in these positions, she used her advertising and creative writing expertise to create newsletters, fliers, and press releases to gain an increased customer base.

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