Primarily passionate about digital publishing and the intersection of technology and the visual arts. Other interests include photography, poetry, psychology, philosophy, astronomy and physics, business development, gardening, green living and do-it-yourself projects.
Main courses in studio arts and photography were supplemented with art and architectural history and literature written by women.
Main courses in fine art photography and contemporary theory and practices in the visuals arts were supplemented by courses in bookmaking, printmaking, and paper-making. Studies explored creative storytelling and experimental methods of presentation.
Many of Ashlae's clients work in higher education or specialized training which requires carefully planned agendas, curriculum, policies and procedures, lesson plans and presentations. Research is scrutinized for accuracy and Ashlae polishes the language to concisely describe concepts.
Ashlae has worked with non-profit organizations ranging from photography to oil and gas with projects for direct mail and email marketing, training course descriptions and membership development campaigns.
Getting the right information that provides answers to the five Ws is Ashlae's top priority when crafting press releases. This writer keeps the tone light and fluidly provides details so readers can connect with and visualize the story.
Blog posts are crafted to attract attention, inform readers, and build links to share on social networks or to read additional content.
As a copy editor for the Society of Petroleum Engineers, Ashlae worked with the marketing creative team to create new websites for conference events and technical presentations. Accuracy and quality of content was top priority, and Ashlae ensured carefully copy-edited web pages for readability and web-friendly copy.
With the web production team, Ashlae organized a content audit and consulted with project leaders on overall content strategy. Having this experience, Ashlae is skilled in using statistics from Google Analytics and in-house market research reports to identify SEO keywords and work them into copy before publishing online.
Because of her experience in the fine arts and non-profit organizations, Ashlae frequently assists artists and graduate art students with grant proposals and thesis papers. The process is collaborative in nature while Ashlae provides developmental editing to improve flow and organization.