{"id":88969,"date":"2022-08-19T03:18:02","date_gmt":"2022-08-19T03:18:02","guid":{"rendered":"https:\/\/www.writeraccess.com\/webinars\/what-is-content-marketing\/"},"modified":"2022-08-23T23:24:24","modified_gmt":"2022-08-23T23:24:24","slug":"what-is-content-marketing","status":"publish","type":"rock-wa-webinars","link":"https:\/\/www.writeraccess.com\/webinars\/what-is-content-marketing\/","title":{"rendered":"What Is Content Marketing?"},"content":{"rendered":"<p>\n\tIt&rsquo;s not just another buzz term! Content Marketing is the most effective way to grow your business. It&rsquo;s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A\/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.<\/p>\n<p>\n\tThis webinar is sure to add to your bottom line.<\/p>\n<p>\n\tByron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the secrets of creating great content and how to optimize it for both readers and search engines with ideaLaunch and WriterAccess founder Byron White.<\/p>\n","protected":false},"featured_media":89076,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Content Marketing? - WriterAccess<\/title>\n<meta name=\"description\" content=\"What Is Content Marketing?. 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