{"id":88944,"date":"2022-08-19T03:17:42","date_gmt":"2022-08-19T03:17:42","guid":{"rendered":"https:\/\/www.writeraccess.com\/webinars\/overcoming-budgeting-challenges\/"},"modified":"2022-08-23T23:24:04","modified_gmt":"2022-08-23T23:24:04","slug":"overcoming-budgeting-challenges","status":"publish","type":"rock-wa-webinars","link":"https:\/\/www.writeraccess.com\/webinars\/overcoming-budgeting-challenges\/","title":{"rendered":"Overcoming Budgeting Challenges"},"content":{"rendered":"<p>\n\tJoin Byron White and Robert Rose, Strategist In Residence, Content Marketing Institute, for this month&#8217;s webinar on developing a content marketing budget for 2012.<\/p>\n<p>\n\tRobert brings years of experience to the table working with dozens of companies on the topic. He&#8217;ll offer some fresh data and research from the Content Marketing Institute to help you overcome budgeting challenges and make the case for content marketing investment. Together, Byron and Robert will help you determine how to use your dollars wisely and why content planning and performance measurement is the key to content marketing success.<\/p>\n<p>\n\tIn this special content marketing webinar you&#8217;ll learn:<\/p>\n<ul>\n<li>\n\t\tHow to build a business case for content marketing investment<\/li>\n<li>\n\t\tHow to operationalize content marketing strategy<\/li>\n<li>\n\t\tHow to pick the winning marketing investments for 2012<\/li>\n<li>\n\t\tHow to find out how much your competition spends<\/li>\n<li>\n\t\tTools and techniques to save more than just a dime<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this webinar, Byron White and Robert Rose will help you determine how to use your dollars wisely and why content planning and performance measurement is the key to content marketing success.<\/p>\n","protected":false},"featured_media":89051,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overcoming Budgeting Challenges - WriterAccess<\/title>\n<meta name=\"description\" content=\"Overcoming Budgeting Challenges. 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