{"id":88916,"date":"2022-08-19T03:17:21","date_gmt":"2022-08-19T03:17:21","guid":{"rendered":"https:\/\/www.writeraccess.com\/webinars\/engineering-content-marketing-success\/"},"modified":"2022-08-23T23:23:42","modified_gmt":"2022-08-23T23:23:42","slug":"engineering-content-marketing-success","status":"publish","type":"rock-wa-webinars","link":"https:\/\/www.writeraccess.com\/webinars\/engineering-content-marketing-success\/","title":{"rendered":"Engineering Content Marketing Success"},"content":{"rendered":"<p>\n\t<span>Engineering content marketing success requires getting the right people to do the right things at the right time. But getting all that to work well is challenging. Until now.<\/span><\/p>\n<p>\n\t<span>Join Cruce Saunders, Principal of Simple [A], and host Byron White to identify the players you need and roles they&rsquo;ll play to engineer content marketing magic. You&rsquo;ll learn how to set the goals, establish the boundaries, recruit the players, and build a collaborative team and environment to create, optimize and publish amazing content that delivers on performance goals. Beware: the customer is the center of the formula, and the KPI&rsquo;s may surprise you.<\/p>\n<p>\tIn this webinar you will learn about&#8230;<\/p>\n<p>\t&#8211; Engineering Content Marketing Success<br \/>\n\t&#8211; Aligning Business and Content Goals<br \/>\n\t&#8211; Defining Content Engineer Skills<br \/>\n\t&#8211; Modernizing Content Marketing Strategy<\/span><br \/>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Cruce Saunders, Principal of Simple [A], and host Byron White to identify the players you need and roles they&#8217;ll play to engineer content marketing magic.<\/p>\n","protected":false},"featured_media":89023,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engineering Content Marketing Success - WriterAccess<\/title>\n<meta name=\"description\" content=\"Engineering Content Marketing Success. WriterAccess - Hire the best freelancers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.writeraccess.com\/webinars\/engineering-content-marketing-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engineering Content Marketing Success - WriterAccess\" \/>\n<meta property=\"og:description\" content=\"Engineering Content Marketing Success. 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