{"id":88856,"date":"2022-08-19T03:16:39","date_gmt":"2022-08-19T03:16:39","guid":{"rendered":"https:\/\/www.writeraccess.com\/webinars\/5-pillars-to-crush-content-strategy\/"},"modified":"2022-08-23T23:22:58","modified_gmt":"2022-08-23T23:22:58","slug":"5-pillars-to-crush-content-strategy","status":"publish","type":"rock-wa-webinars","link":"https:\/\/www.writeraccess.com\/webinars\/5-pillars-to-crush-content-strategy\/","title":{"rendered":"5 Pillars to Crush Content Strategy"},"content":{"rendered":"<p><span style=\"color:rgb(29, 28, 29)\">We invest a lot of time, budget, and effort into creating content. Yet 90% of the content fails to achieve business goals. Watch this webinar with host Byron White and guest Brandon Andersen from Ceralytics to learn how to identify the types of content that will resonate with your core audience, so you can impact conversions and achieve business objectives.&nbsp;<\/span><span style=\"color:rgb(29, 28, 29)\">Learn all the newest content strategy practices to stand out from the pack:<\/span><\/p>\n<ul>\n<li><strong>Start with the End<\/strong>:<span style=\"color:rgb(29, 28, 29)\">&nbsp;Identify which goals you&nbsp;<\/span><em>actually&nbsp;<\/em><span style=\"color:rgb(29, 28, 29)\">need to focus on<\/span><\/li>\n<li><strong>&ldquo;Read&rdquo; Your Audience<\/strong><span style=\"color:rgb(34, 34, 34)\">: Extract more meaning from data you already have<\/span><\/li>\n<li><strong>Attack Pain Points<\/strong>:<span style=\"color:rgb(29, 28, 29)\">&nbsp;Tap competitive intelligence tools for insights<\/span><\/li>\n<li><strong>Create the Framework<\/strong><span style=\"color:rgb(34, 34, 34)\">: Pick the framework that best aligns goals with needs<\/span><\/li>\n<li><strong><span style=\"color:rgb(29, 28, 29)\">Map and&nbsp;<\/span>Measure<\/strong>:<span style=\"color:rgb(29, 28, 29)\">&nbsp;Tie your efforts back to the bottom line with objective data<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Watch this webinar with host Byron White and guest Brandon Andersen from Ceralytics to learn how to identify the types of content that will resonate with your core audience, so you can impact conversions and achieve business objectives.<\/p>\n","protected":false},"featured_media":88972,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Pillars to Crush Content Strategy - WriterAccess<\/title>\n<meta name=\"description\" content=\"5 Pillars to Crush Content Strategy. 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