{"id":89511,"date":"2016-04-21T00:00:00","date_gmt":"2016-04-21T00:00:00","guid":{"rendered":"https:\/\/www.writeraccess.com\/podcasts\/matt-heinz-field-guide\/"},"modified":"2016-04-21T00:00:00","modified_gmt":"2016-04-21T00:00:00","slug":"matt-heinz-field-guide","status":"publish","type":"rock-wa-podcasts","link":"https:\/\/www.writeraccess.com\/podcasts\/matt-heinz-field-guide\/","title":{"rendered":"The Modern Marketer&#8217;s Field Guide"},"content":{"rendered":"<p>Matt Heinz, president of Heinz Marketing, shares his knowledge from his book, The Modern Marketer&#8217;s Field Guide on this week&#8217;s Writer Podcast. WriterAccess CEO Byron White quizzes Matt specifically on the areas of content strategy and how to reverse engineer success. Tune in to learn this and more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Heinz, president of Heinz Marketing, shares his knowledge from his book, The Modern Marketer&#8217;s Field Guide on this week&#8217;s Writer Podcast. WriterAccess CEO Byron White quizzes Matt specifically on the areas of content strategy and how to reverse engineer success. Tune in to learn this and more!<\/p>\n","protected":false},"featured_media":89512,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Modern Marketer&#039;s Field Guide - WriterAccess<\/title>\n<meta name=\"description\" content=\"The Modern Marketer&#039;s Field Guide. 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