{"id":106289,"date":"2022-11-17T06:27:38","date_gmt":"2022-11-17T06:27:38","guid":{"rendered":"https:\/\/www.writeraccess.com\/?page_id=106289"},"modified":"2023-02-08T23:51:59","modified_gmt":"2023-02-08T23:51:59","slug":"brand-writing-styles","status":"publish","type":"page","link":"https:\/\/www.writeraccess.com\/brand-writing-styles\/","title":{"rendered":"Brand writing\u00a0styles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"106289\" class=\"elementor elementor-106289\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5702f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5702f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6cc4ab\" data-id=\"d6cc4ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b120496 elementor-widget elementor-widget-heading\" data-id=\"b120496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Brand writing styles. <br><span style=\"color:#6472EC\"><strong>Voice and tone examples.<\/strong><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ea32 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f47ea32\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.writeraccess.com\/subscribe\/\" data-event-name=\"subscribe_click\" data-click-location=\"hero\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start free trial<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-542bd62 elementor-hidden-mobile\" data-id=\"542bd62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f87e5cb elementor-widget elementor-widget-image\" data-id=\"f87e5cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"644\" height=\"455\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/12\/Voice-Examples.png\" class=\"attachment-full size-full wp-image-107838\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/12\/Voice-Examples.png 644w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/12\/Voice-Examples-300x212.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff986f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff986f0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15a3397\" data-id=\"15a3397\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b0afb5 elementor-widget elementor-widget-heading\" data-id=\"1b0afb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's your brand's writing style? <span style=\"color:#6472EC\"><strong> Pick a style that aligns with your mantra and audience.<\/strong><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce83f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce83f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a8b6dbe hover_scale active\" data-id=\"a8b6dbe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c79a8 elementor-widget elementor-widget-image\" data-id=\"21c79a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"157\" height=\"146\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/authentic_white_v3.png\" class=\"attachment-large size-large wp-image-89785\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0fae6 elementor-widget elementor-widget-heading\" data-id=\"bb0fae6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Authentic<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0e096 elementor-widget elementor-widget-text-editor\" data-id=\"2a0e096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Genuine, transparent, and trustworthy perception appealing to community-centered fans.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9830961 over_img elementor-widget elementor-widget-button\" data-id=\"9830961\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Authentic\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Authentic<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-08fc4f7 hover_scale\" data-id=\"08fc4f7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56328a elementor-widget elementor-widget-image\" data-id=\"c56328a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"144\" height=\"140\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/energized_small_v2.png\" class=\"attachment-large size-large wp-image-89787\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c891ca elementor-widget elementor-widget-heading\" data-id=\"9c891ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Energized<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80baa9b elementor-widget elementor-widget-text-editor\" data-id=\"80baa9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creative, spirited, and exciting perception, using actionable words to motivate fans.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498348a over_img elementor-widget elementor-widget-button\" data-id=\"498348a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Energized\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Energized<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-119c8bb hover_scale\" data-id=\"119c8bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea747a elementor-widget elementor-widget-image\" data-id=\"8ea747a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"169\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/authoritative_small_v2.png\" class=\"attachment-large size-large wp-image-89786\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/authoritative_small_v2.png 169w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/authoritative_small_v2-150x150.png 150w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dde55 elementor-widget elementor-widget-heading\" data-id=\"33dde55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Authoritative<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4e5fe elementor-widget elementor-widget-text-editor\" data-id=\"4f4e5fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dependable, credentialed, and responsible brands that fans can count on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3f3a over_img elementor-widget elementor-widget-button\" data-id=\"aae3f3a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Authoritative\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Authoritative<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6bc9991 hover_scale\" data-id=\"6bc9991\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c54b060 elementor-widget elementor-widget-image\" data-id=\"c54b060\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"163\" height=\"165\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/sophisticated_small_v2.png\" class=\"attachment-large size-large wp-image-89789\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b419ba3 elementor-widget elementor-widget-heading\" data-id=\"b419ba3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sophisticated<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcba3f elementor-widget elementor-widget-text-editor\" data-id=\"8bcba3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Innovative, smart, and sleek brands appealing to pretentious fans with discerning taste.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f517659 over_img elementor-widget elementor-widget-button\" data-id=\"f517659\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Sophisticated\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Sophisticated<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a7031db hover_scale\" data-id=\"a7031db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f48b4d elementor-widget elementor-widget-image\" data-id=\"3f48b4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"156\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/rugged_small.png\" class=\"attachment-large size-large wp-image-89788\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0fa24 elementor-widget elementor-widget-heading\" data-id=\"bf0fa24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rugged<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ada661 elementor-widget elementor-widget-text-editor\" data-id=\"8ada661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tough, strong, and powerful brands for fans that want to conquer the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a072c12 over_img elementor-widget elementor-widget-button\" data-id=\"a072c12\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Rugged\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Rugged<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77d2982 customcolorclass elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77d2982\" data-element_type=\"section\" id=\"Authentic\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a42be62\" data-id=\"a42be62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8418d0a elementor-widget elementor-widget-heading\" data-id=\"8418d0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is The Authentic Writing Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbcba7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbcba7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-01120a9\" data-id=\"01120a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-030d1b9 elementor-widget elementor-widget-image\" data-id=\"030d1b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52573aa elementor-widget elementor-widget-heading\" data-id=\"52573aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15d356 elementor-widget elementor-widget-text-editor\" data-id=\"e15d356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authentic brands are perceived as genuine, transparent, and trustworthy by fans. Highly relatable and welcoming, they often focus on the environment and community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-421b39e\" data-id=\"421b39e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f8b251 elementor-widget elementor-widget-image\" data-id=\"2f8b251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23e573 elementor-widget elementor-widget-heading\" data-id=\"f23e573\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Short Sample<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415a633 elementor-widget elementor-widget-text-editor\" data-id=\"415a633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Exeter Boots, our values are woven into the fabric of everything we do. We nurture a supportive culture where individuals are empowered to thrive while making a positive impact in the workplace, the community\u2014and the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b1c44a0\" data-id=\"b1c44a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b95d7b elementor-widget elementor-widget-image\" data-id=\"2b95d7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb6f7 elementor-widget elementor-widget-heading\" data-id=\"26eb6f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Characteristics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762734f elementor-widget elementor-widget-text-editor\" data-id=\"762734f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Responsibility<\/li><li>Sustainability<\/li><li>Ethical<\/li><li>Positive impact<\/li><li>Improve lives<\/li><li>Promise<\/li><li>Commitment<\/li><li>Nurture<\/li><li>Family<\/li><li>Empowered<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8da1d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8da1d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df80b2e\" data-id=\"df80b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4535828 elementor-widget elementor-widget-image\" data-id=\"4535828\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefca4a elementor-widget elementor-widget-heading\" data-id=\"cefca4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Writing Style<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07bfed elementor-widget elementor-widget-text-editor\" data-id=\"e07bfed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Short, to the point<\/li><li>Clear, concise, and honest<\/li><li>Rich details<\/li><li>Informal, welcoming tone<\/li><li>Relatable phrases<\/li><li>Questions that evoke curiosity<\/li><li>Personable, pleasant, inviting<\/li><li>People talk, conversational, colloquial<\/li><li>Transparent, upfront, nothing to hide<\/li><li>Grounded, down to earth, sensible<\/li><li>Crisp, clean copy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9cb9376\" data-id=\"9cb9376\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffa60b0 elementor-widget elementor-widget-image\" data-id=\"ffa60b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png\" class=\"attachment-large size-large wp-image-89816\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2889be9 elementor-widget elementor-widget-heading\" data-id=\"2889be9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common Words\/Phrases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87f036 elementor-widget elementor-widget-text-editor\" data-id=\"c87f036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>You, we<\/li><li>Great, excellent, better<\/li><li>Good, goodness<\/li><li>Everyone, people, whole, world<\/li><li>Real, ready<\/li><li>Easy<\/li><li>Get, want<\/li><li>We get it<\/li><li>Not your cup of tea<\/li><li>On the lookout<\/li><li>Any other way<\/li><li>Teamwork, team<\/li><li>Look, see, understand<\/li><li>Support, committed, dedicated<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f26f0 elementor-widget elementor-widget-heading\" data-id=\"87f26f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Authentic Writing Style Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aec63dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aec63dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0136285\" data-id=\"0136285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e9c5b elementor-tabs-alignment-stretch custabs elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"72e9c5b\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{top:0;transform:translateY(-100%)}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after{top:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title{display:table-cell}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active{border-bottom-style:none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{bottom:0;height:0;width:999em;border-bottom-style:solid}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{right:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after{left:100%}.elementor-widget-tabs .elementor-tab-content,.elementor-widget-tabs .elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d5d8dc}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1201\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1202\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1203\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1204\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1204\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1205\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1205\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1201\" tabindex=\"0\" hidden=\"false\"><p><b><span class=\"blue\">The Secret<\/span> to Getting Hired at Chipotle<\/b><\/p><p>Interviewing is <span class=\"green\">not everyone\u2019s cup of tea.<\/span> <span class=\"red\">We get that<\/span>. <span class=\"green\">That\u2019s why<\/span> we want to make our restaurant interviews <span class=\"red\">as easy as possible for you<\/span> \u2014 because <span class=\"red\">when you\u2019re comfortable, we get to see the real you<\/span>. Check out some Chipotle interview advice below.<\/p><p>&#8220;<span class=\"blue\">Our managers are looking<\/span> for <span class=\"green\">great people<\/span> who will help them ensure that every customer has an <span class=\"green\">excellent experience<\/span> at Chipotle. <span class=\"blue\">They don\u2019t ask trick questions or try to scare candidates<\/span>.&#8221;<br \/>\u2014 LUCY, RECRUITING MANAGER AT CHIPOTLE<\/p><p>It takes a whole team to serve up <span class=\"green\">a great guest experience day in and day out<\/span> in our restaurants. <span class=\"green\">That\u2019s why<\/span> we\u2019re <span class=\"green\">on the lookout<\/span> <span class=\"blue\">for two main skills<\/span> during an interview: customer service and teamwork.<\/p><p><b>Customer Service<\/b><\/p><p>There is <span class=\"green\">nothing better<\/span> than seeing a <span class=\"green\">customer\u2019s face light up<\/span> in the restaurant. So while <span class=\"blue\">we don\u2019t require previous work experience<\/span> to join our team, <span class=\"red\">be ready<\/span> for a few questions on <span class=\"green\">great<\/span> customer service that you\u2019ve experienced or delivered to others in the past.<\/p><p><b>Teamwork<\/b><\/p><div class=\"more\">View All<\/div><div class=\"more-data\"><p>Not even the best Crew member can <span class=\"purple\">prepare fresh ingredients<\/span> and deliver an <span class=\"green\">awesome guest experience all by themselves<\/span>. With over thirty people running each restaurant, <span class=\"purple\">we want to make sure<\/span> new members will help take their team to the next level. <span class=\"blue\">Our managers can use the 13 Characteristics<\/span> (fundamental personality <span class=\"purple\">traits that can\u2019t be faked \u2014 they just come naturally<\/span>) as a guide during your interview.<\/p><\/div><div class=\"source\">Source: Chipotle blog at <a href=\"https:\/\/www.chipotle.com\/\">https:\/\/www.chipotle.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1202\" tabindex=\"0\" hidden=\"hidden\"><b><span class=\"purple\">What do 100% Grass-Fed Cows Eat in the Winter?<\/span><\/b><br><br><span class=\"green\">Ever wonder<\/span> how cows <span class=\"blue\">keep a 100% grass-fed diet when there\u2019s snow on the ground<\/span>? <span class=\"blue\">Learn how<\/span> Grassmilk farmers feed their cows in winter <span class=\"red\">so you get grass-fed goodness<\/span> all year round.<br><br><b>Learn about grass-feeding in winter &gt;&gt;<\/b><br><br><span class=\"purple\">When our cows eat well<\/span>, <span class=\"red\">you do too<\/span>!\n\n<div class=\"source\"><span>Source:<\/span> Organic Valley; website at <a href=\"https:\/\/www.organicvalley.coop\/\">https:\/\/www.organicvalley.coop\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1203\" tabindex=\"0\" hidden=\"hidden\"><b><span class=\"purple\">DAY AFTER DAY<br>WE\u2019RE COMMITTED<\/span><\/b><br><br><span class=\"blue\">To sourcing<\/span> the <span class=\"green\">very best<\/span> ingredients we can find and <span class=\"blue\">preparing them by hand<\/span>.<br><br>To vegetables grown in healthy soil, and pork from pigs allowed to <span class=\"green\">freely root and roam outdoors<\/span> or in deeply bedded barns.<br><br><span class=\"blue\">We&#8217;re committed because<\/span> <span class=\"purple\">we understand<\/span> the <span class=\"green\">connection between how food is raised and prepared, and how it tastes.<br><br>We do it for farmers<br>animals<br>the environment<br>dentists<br>crane operators<br>ribbon dancers<br>magicians<br>cartographers<\/span><br><span class=\"red\">and you<\/span>.<br><br><div class=\"more\">View All<\/div><div class=\"more-data\">With every burrito <span class=\"purple\">we roll or bowl we fill, we&#8217;re working to cultivate a better world<\/span>.<br><br><b><span class=\"blue\">WHOLE OR NOTHING<br>REAL INGREDIENTS JUST TASTE BETTER<\/span>.<\/b><br><br><span class=\"green\">We&#8217;re all about<\/span> preparing food <span class=\"blue\">without added colors, flavors, or preservatives (other than<\/span> lemon or lime juice, which can be used as preservatives \u2014 though we use them only for taste).<br><br><span class=\"greeb\">Just genuine raw ingredients<\/span> and their individual, <span class=\"green\">delectable flavors<\/span>. <span class=\"blue\">We source<\/span> from <span class=\"blue\">farms rather than factories<\/span>, and spend <span class=\"green\">a lot more<\/span> on our ingredients than many other restaurants.<br><br><span class=\"blue\">We wouldn&#8217;t have it any other way.<\/span><br><br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> Chipotle about page at <a href=\"https:\/\/www.chipotle.com\/\">https:\/\/www.chipotle.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1204\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1204\" tabindex=\"0\" hidden=\"hidden\"><b>Chipotle Tweet:<\/b><br><span class=\"red\">Good morning to everyone<\/span>, <span class=\"blue\">except<\/span> <span class=\"purple\">the people<\/span> who ask for one chip and then <span class=\"breen\">take like 7<\/span><br><br><b>Jimmy Fund Facebook Post:<\/b><br>&#8220;<span class=\"red\">My name is Caiya and I\u2019m 9 years old. The Jimmy Fund is a special place because I feel safe there. I love foxes, crafts, the Red Sox, all music, and playing outside!<\/span>&#8220;<br><br>\u2014Caiya, a Dana-Farber patient and this year\u2019s patient partner for the Papa Gino\u2019s and D\u2019Angelo program.<br><br><span class=\"red\">You can<\/span> <span class=\"purple\">support<\/span> patients like Caiya <span class=\"blue\">when visiting a Papa Gino&#8217;s or D&#8217;Angelo Grilled Sandwiches location<\/span> near you now through February!\n\n<div class=\"source\"><span>Source:<\/span> Chipotle Twitter page; Jimmy Fund Facebook page<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1205\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1205\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1205\" tabindex=\"0\" hidden=\"hidden\"><span class=\"green\">Power up<\/span> your customer support with Zendesk<br>Help desk software <span class=\"blue\">trusted by over 160,000 businesses<\/span><br><br><b><span class=\"red\">CHAMPION YOUR CX<\/span><\/b><br><br><span class=\"red\">Build<\/span> better customer experiences<br><span class=\"red\">Give<\/span> your teams what they need <span class=\"green\">so your customers get what they want<\/span>.<br><br>The Zendesk Suite offers customizable, scalable customer service software that\u2019s <span class=\"green\">ready to use right out of the box<\/span> and connects to your entire business.<br><br><b><span class=\"purple\">Customer support software for any business, any size<\/span><\/b><br><br><b><span class=\"red\">Provide<\/span> support across channels<\/b><br><span class=\"red\">Solve<\/span> customer support tickets via web, email, phone, SMS, and social media\u2014 all in one place.<br><br><b><span class=\"green\">Save time and lower costs<\/span><\/b><br><span class=\"purple\">Quick and easy setup<\/span> allows you to grow effectively over time.<br><br><b><span class=\"green\">Enhance productivity<\/span><\/b><br><span class=\"red\">Use<\/span> workflows, automation, and AI to route your tickets to the right agent.<br><br><b><span class=\"green\">Boost customer satisfaction<\/span><\/b><br>Assist customers with online tickets by <span class=\"green\">using better intel and less manual work<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Zendesk landing page at <a href=\"https:\/\/www.zendesk.com\/lp\/brand\/\">https:\/\/www.zendesk.com\/lp\/brand\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1a5030\" data-id=\"f1a5030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da547eb elementor-widget elementor-widget-image-box\" data-id=\"da547eb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Writing Style<\/h3><p class=\"elementor-image-box-description\"><p class=\"box-text\"><span class=\"red\">Personable<\/span><br><span class=\"green\">People Talk<\/span><br><span class=\"blue\">Transparent<\/span><br><span class=\"purple\">Grounded<\/span><br><br><\/p><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a8d71 elementor-widget elementor-widget-image-box\" data-id=\"a5a8d71\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Style Elements<\/h3><p class=\"elementor-image-box-description\"><div class=\"box-text\">Metaphors<br>Surprise<br>Emotive Language<br>Wordplay<br>Simplicity<br>Specificity<br>Storytelling<br><br> <a href=\"\">Explore Style Elements<\/a>\n<\/div><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d238fe1 customcolorclass elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d238fe1\" data-element_type=\"section\" id=\"Energized\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec3852\" data-id=\"3ec3852\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c34050 elementor-widget elementor-widget-heading\" data-id=\"6c34050\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is The Energized Writing Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ace099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ace099\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f642cf\" data-id=\"8f642cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5761348 elementor-widget elementor-widget-image\" data-id=\"5761348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d008aa elementor-widget elementor-widget-heading\" data-id=\"8d008aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bfa8b elementor-widget elementor-widget-text-editor\" data-id=\"85bfa8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Energized brands are creative and spirited, using actionable words and outside-the-box thinking to challenge and motivate. They shake things up in unexpected and inspiring ways.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7bbe4ce\" data-id=\"7bbe4ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74d123 elementor-widget elementor-widget-image\" data-id=\"e74d123\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9185f41 elementor-widget elementor-widget-heading\" data-id=\"9185f41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Short Sample<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71add40 elementor-widget elementor-widget-text-editor\" data-id=\"71add40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Exeter Boots, we go to extremes. That\u2019s how we were brought up. Our first pair was made by BMX rider Felix Hanson when he needed tougher footwear to withstand the toughest world champion race. The results? A revolutionary design that took him across the finish line. For a win.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d62c806\" data-id=\"d62c806\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a12b7 elementor-widget elementor-widget-image\" data-id=\"18a12b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2a410 elementor-widget elementor-widget-heading\" data-id=\"4c2a410\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Characteristics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399422d elementor-widget elementor-widget-text-editor\" data-id=\"399422d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Riveting<\/li><li>Maximum<\/li><li>Beyond<\/li><li>Powerful<\/li><li>Extreme<\/li><li>Inspired<\/li><li>Revolutionary<\/li><li>Innovative<\/li><li>Awesome<\/li><li>Reimagine<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c822717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c822717\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00307de\" data-id=\"00307de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-103a3db elementor-widget elementor-widget-image\" data-id=\"103a3db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c598f elementor-widget elementor-widget-heading\" data-id=\"69c598f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Writing Style<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf246a elementor-widget elementor-widget-text-editor\" data-id=\"2bf246a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Fast, fun, humorous<\/li><li>Creative and casual word choices<\/li><li>Friendly and welcoming<\/li><li>Persuasive<\/li><li>Vivid descriptions<\/li><li>Short, punchy rhythm<\/li><li>Uplifting, inspiring happiness and hope<\/li><li>Actionable, dynamic, on the move<\/li><li>Motivating, encouraging, stimulating<\/li><li>Challenging, pushing to limits, outside comfort zone<\/li><li>Informal, free and easy<\/li><li>Playful attitude<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a10699\" data-id=\"8a10699\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcaec2f elementor-widget elementor-widget-image\" data-id=\"dcaec2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png\" class=\"attachment-large size-large wp-image-89816\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2a333 elementor-widget elementor-widget-heading\" data-id=\"ca2a333\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common Words\/Phrases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073dde2 elementor-widget elementor-widget-text-editor\" data-id=\"073dde2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Dynamic<\/li><li>Great, marvel, super<\/li> <li>Packs, pack<\/li><li>Builds, built<\/li><li>Future, beginnings, new<\/li><li>Go, gone<\/li><li>Like, unlike<\/li><li>Gone full circle<\/li><li>You betcha<\/li><li>Bring a little sunshine<\/li><li>What-ifs<\/li><li>Never-seen-before<\/li><li>Utterly, absolutely<\/li><li>Right?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-38eac3e elementor-widget elementor-widget-heading\" data-id=\"38eac3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Energized Writing Style Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c451bdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c451bdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7479c7\" data-id=\"c7479c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7116bee elementor-tabs-alignment-stretch custabs elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"7116bee\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1181\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1181\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1182\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1182\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1183\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1183\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1184\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1184\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1185\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1185\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1181\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1181\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1181\" tabindex=\"0\" hidden=\"false\"><b>BLACK IS THE NEW BLACK<\/b><br><br>It\u2019s finally gone full circle &#8220;Black is the new black.&#8221; Can we back that statement up? <span class=\"gold\">You betcha<\/span>.<br><br>You\u2019ve heard of the expression that <span class=\"blue\">great things come in threes, right<\/span>? Like The Three Stooges, The Three Amigos, The Three Musketeers\u2026.our team <span class=\"gp;d\">just cooked up<\/span> the next great trio with Blax, Stax and Trax, modernized black masking and black show drapes.<br><br>Let\u2019s start with the simplest of our three introductions. <span class=\"green\">Say hello to Blax<\/span>, ATOMIC\u2019s version of masking blacks. <span class=\"gold\">Yes, you heard that right<\/span>\u2026masking blacks! <span class=\"blue\">But not just your standard run of the mill<\/span> masking blacks. We\u2019re <span class=\"purple\">breaking the rules<\/span> and <span class=\"gold\">talking<\/span> masking blacks <span class=\"red\">unlike anything you\u2019ve seen before<\/span>.<br><br><ul><li>70% less weight than standard issue velour drapes = <span class=\"red\">reduced shipping<\/span><\/li><li>Mock fullness = <span class=\"red\">more formal<\/span><\/li><li>Texture = <span class=\"red\">more luxurious<\/span><\/li><li>Webbing\\Grommets\\Ties AND Pipe pockets in one drape = <span class=\"gold\">choices, what?!<\/span><\/li><li>Blax is a stuffer, not a folder = <span class=\"blue\">no wasted time and labor<\/span> folding our drapes<\/li><li>Non-absorbent fabric = <span class=\"b;ie\">leave the party at the party<\/span> not on your drapes<\/li><li>IFR = <span class=\"blue\">even when the party is heating up, your drapes are not.<\/span><\/li><li>Tough as hell!<\/li><\/ul><div class=\"more\">View All<\/div><div class=\"more-data\">Next up in this <span class=\"red\">dynamic trio<\/span>, we\u2019re turning our attention to stage blacks with the introduction of Stax and Trax. Similar in features to Blax, yet completely different in looks\u2026 <span class=\"gol\">they\u2019re brothers from another mother!<\/span> All the features you\u2019ve come to expect in ATOMIC\u2019s patented SuperZipper line but with a twist and a nod to the dark side! <span class=\"purple\">So, go ahead<\/span>, <span class=\"green\">mix and match<\/span> <span class=\"red\">until your hearts content<\/span> and find out why &#8220;black is the new black.&#8221;<br><br><span class=\"gold\">Drape drop<\/span><br><br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> Atomic blog at <a href=\"https:\/\/www.atomicdesign.tv\">https:\/\/www.atomicdesign.tv<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1182\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1182\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1182\" tabindex=\"0\" hidden=\"hidden\"><b>Monthly Digest<\/b><br><br><span class=\"gold\">Hello there<\/span>.<br><br>Remember that friend <span class=\"green\">you haven\u2019t caught up with<\/span> <span class=\"gold\">in forever<\/span> who <span class=\"glue\">has oh-so-much news to share?<\/span><br><br>This email is <span class=\"gold\">kinda<\/span> like that.<br><br>Here @ Leadpages, we want to <span class=\"red\">utterly spoil you<\/span> with content and <span class=\"red\">bring a little sunshine<\/span> into your inbox every month.<br><br><span class=\"purple\">So dig in<\/span>.<br>I mean\u2026 <span class=\"purple\">you\u2019d be an (April) fool not to<\/span>\n\n<div class=\"source\"><span>Source:<\/span> Leadpages; website at <a href=\"https:\/\/www.leadpages.com\/\">https:\/\/www.leadpages.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1183\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1183\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1183\" tabindex=\"0\" hidden=\"hidden\"><b>Rental Products<\/b><br><br><b>BUULE<\/b><br><br><span class=\"gold\">How about<\/span> some <span class=\"purple\">modular drape attitude<\/span> to go with your show? The Buule (<span class=\"red\">rhymes with jewel<\/span>) <span class=\"green\">lets you build<\/span> an elegant, white flowing drape in five foot increments. <span class=\"blue\">Goes together in minutes<\/span> with no visible seams. Sure to be the coolest gown at the event! <span class=\"gold\">Who said packs small<\/span>, <span class=\"purple\">plays big<\/span>? We did! <span class=\"blue\">You can fit<\/span> ten 30\u2032 x 5\u2032 panels into a 24\u2033 cub<br><br><b>LASER<\/b><br><br><span class=\"purple\">If you felt that rumble beneath your feet<\/span>, it\u2019s probably because <span class=\"blue\">Mt. Saint Helens ruptured at the birth of Laser<\/span>. <span class=\"purple\">The lava was HOT<\/span> when creating the Laser\u2019s gathered, flowing design. Zipper <span class=\"red\">the material marvel<\/span> Laser together with any other SuperZipper panel for a creative backdrop at your next event, <span class=\"green\">or select one<\/span> of the full-size drape options to fit your stage.\n\n<div class=\"source\"><span>Source:<\/span> Atomic product description at <a href=\"https:\/\/www.atomicdesign.tv\">https:\/\/www.atomicdesign.tv<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1184\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1184\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1184\" tabindex=\"0\" hidden=\"hidden\"><b>Nike Tweet:<\/b><br><br><span class=\"blue\">The future of sport<\/span> <span class=\"purple\">is built on firsts and never-seen-befores<\/span>. It\u2019s where <span class=\"red\">\u201cwhat if\u201d becomes \u201cwhy not?\u201d<\/span> It\u2019s where @realshellyannfp and @DiedetheGreat and @_ajawilson22 <span class=\"blue\">make the impossible possible<\/span>. <span class=\"purple\">Watch and see<\/span> how tomorrow could be the <span class=\"red\">best day ever<\/span>.<br><br><b>T-Mobile Facebook Post:<\/b><br><br>The end of the road is <span class=\"red\">just the beginning of another!<\/span> <span class=\"purple\">Check out<\/span> AJ Andrews and Hunter Pence at the World Series and learn how you can <span class=\"blue\">win the trip of a lifetime<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Nike Twitter page; T-Mobile Facebook page<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1185\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1185\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1185\" tabindex=\"0\" hidden=\"hidden\"><p><b>The Original Green Monster Energy<\/b><br \/><br \/><span class=\"greeb\">Tear into<\/span> a can of the <span class=\"purple\">meanest energy drink<\/span> on the planet, Monster Energy.<br \/><br \/>It&#8217;s the ideal <span class=\"gold\">combo<\/span> of the <span class=\"red\">right ingredients in the right proportion<\/span> to deliver the <span class=\"purple\">big bad buzz<\/span> that <span class=\"blue\">only Monster can<\/span>.<br \/><br \/>Monster <span class=\"purple\">packs a powerful punch<\/span> but has a <span class=\"red\">smooth easy drinking flavor<\/span>.<br \/><br \/>Athletes, musicians, <span class=\"purple\">anarchists<\/span>, co-ed\u2019s, <span class=\"purple\">road warriors, metal heads, geeks, hipsters, and bikers<\/span> <span class=\"green\">dig it<\/span>\u2013 <span class=\"blue\">you will too<\/span>.<br \/><br \/>Flavor Profile: Sweet and Salty \u2013 <span class=\"blue\">It tastes like Monster<\/span>!<br \/><br \/><span class=\"purple\">Unleash The Beast!<\/span><br \/><br \/>FIND STORE NEAR YOU<br \/>BUY ON AMAZON<br \/>BUY ON WALMART<\/p><div class=\"source\">Source: Monster Energy landing page at <a href=\"https:\/\/www.monsterenergy.com\/us\/en\/products\/monster-energy\">https:\/\/www.monsterenergy.com\/us\/en\/products\/monster-energ<\/a><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0769c56\" data-id=\"0769c56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b2340 elementor-widget elementor-widget-image-box\" data-id=\"70b2340\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Writing Style<\/h3><p class=\"elementor-image-box-description\"><p class=\"box-text\"><span class=\"red\">Uplifting<\/span><br><span class=\"green\">Actionable<\/span><br><span class=\"blue\">Motivating<\/span><br><span class=\"purple\">Challenging<\/span><br><span class=\"gold\">Informal<\/span><br><br><\/p><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842963e elementor-widget elementor-widget-image-box\" data-id=\"842963e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Style Elements<\/h3><p class=\"elementor-image-box-description\"><div class=\"box-text\">Metaphors<br>Surprise<br>Emotive Language<br>Wordplay<br>Simplicity<br>Specificity<br>Storytelling<br><br> <a href=\"\">Explore Style Elements<\/a>\n<\/div><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8baefc7 customcolorclass elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8baefc7\" data-element_type=\"section\" id=\"Authoritative\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd46d00\" data-id=\"bd46d00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9004934 elementor-widget elementor-widget-heading\" data-id=\"9004934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is The Authoritative Writing Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a4c1e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4c1e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d88e34\" data-id=\"5d88e34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7db6f8 elementor-widget elementor-widget-image\" data-id=\"f7db6f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82cd8c elementor-widget elementor-widget-heading\" data-id=\"c82cd8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030f987 elementor-widget elementor-widget-text-editor\" data-id=\"030f987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authoritative brands are seen as dependable, efficient and responsible. Some have been around for decades, if not centuries, consistently delivering reliable products and services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a4ab6cd\" data-id=\"a4ab6cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f47964a elementor-widget elementor-widget-image\" data-id=\"f47964a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce68d9 elementor-widget elementor-widget-heading\" data-id=\"9ce68d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Short Sample<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd56376 elementor-widget elementor-widget-text-editor\" data-id=\"dd56376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We started making boots in 1929 because we believed nobody else was making them strong or durable enough to withstand the ongoing wear of daily life. While the world and our designs may have changed a lot since then, Exeter Boot\u2019s dedication to creating the most dependable footwear remains the same.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-61141c4\" data-id=\"61141c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b01e1 elementor-widget elementor-widget-image\" data-id=\"b5b01e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332ccdc elementor-widget elementor-widget-heading\" data-id=\"332ccdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Characteristics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad8605 elementor-widget elementor-widget-text-editor\" data-id=\"aad8605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Dependable<\/li><li>Efficient<\/li><li>Streamlined<\/li><li>Advanced<\/li><li>Achievement<\/li><li>Transformative<\/li><li>Dedication<\/li><li>Heritage<\/li><li>Innovative<\/li><li>Expertise<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-461ca9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"461ca9b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3273b7b\" data-id=\"3273b7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ddf5c7 elementor-widget elementor-widget-image\" data-id=\"4ddf5c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeea8d2 elementor-widget elementor-widget-heading\" data-id=\"eeea8d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Writing Style<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa228c1 elementor-widget elementor-widget-text-editor\" data-id=\"aa228c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Pertinent information<\/li><li>Largely objective, rather than subjective<\/li><li>Explanations without talking down to reader<\/li><li>Specific details<\/li><li>Straightforward, no fluff<\/li><li>Factual, rooted in research and proof<\/li><li>Historic, distinguished, established<\/li><li>Intelligent, knowledgeable, well-informed<\/li><li>Proven, recognized, trusted<\/li><li>Memorable, remarkable, enduring<\/li><li>Nostalgic, sentimental, warm feel for the past<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-181278b\" data-id=\"181278b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc66662 elementor-widget elementor-widget-image\" data-id=\"cc66662\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png\" class=\"attachment-large size-large wp-image-89816\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d0240 elementor-widget elementor-widget-heading\" data-id=\"55d0240\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common Words\/Phrases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559faf9 elementor-widget elementor-widget-text-editor\" data-id=\"559faf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Explore, open<\/li><li>Allow, permit<\/li><li>Need, require<\/li><li>Change, elevate<\/li><li>Treat, help<\/li><li>Start, launch<\/li><li>Power, powerful<\/li><li>Market, marketing<\/li><li>Offer, offering<\/li><li>Connect, connection<\/li><li>Simple, straightforward<\/li><li>Strongly recommends, suggests<\/li><li>Process<\/li><li>Proven, classic, timeless<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e232c elementor-widget elementor-widget-heading\" data-id=\"64e232c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Authoritative Writing Style Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32e0a60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e0a60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e90c417\" data-id=\"e90c417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948a329 elementor-tabs-alignment-stretch custabs elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"948a329\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1551\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1551\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1552\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1552\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1553\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1553\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1554\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1554\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1555\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1555\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1551\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1551\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1551\" tabindex=\"0\" hidden=\"false\"><b>The <span class=\"purple\">Hazards<\/span> Of Making A Health Plan Exception<\/b><br><br>Allowing health plan changes outside of open enrollment <span class=\"red\">without a permitted mid-year election change<\/span> <span class=\"blue\">is risky<\/span>. Doing so <span class=\"purple\">may lead to the following<\/span>:<br><br><ol><li><span class=\"purple\">Cancellation<\/span> of your group health insurance plan,<\/li><li><span class=\"purple\">Disqualification<\/span> of your cafeteria plan, and\/or<\/li><li><span class=\"purple\">Opening the door for litigation<\/span> or claims of discrimination.<\/li><\/ol>For these reasons, <span class=\"blue\">Lumity strongly recommends<\/span> you never make an exception outside a defined enrollment window, unless it is based on a permitted mid-year election change that <span class=\"blue\">has been defined<\/span> in the health plan\u2019s <span class=\"blue\">governing documents<\/span>.<br><br><b>What <span class=\"purple\">Every Employer Needs To Know<\/span><\/b><br><br>Under the <span class=\"green\">Employee Retirement Income Security Act of 1974 (ERISA)<\/span>, the \u201cplan administrator\u201d <span class=\"red\">is a fiduciary<\/span>. According to ERISA, this is the <span class=\"red\">person charged with the legal responsibility<\/span> for the operation and administration of an employee benefit plan.<br><br><span class=\"purple\">Typically<\/span>, in a single-employer plan, <span class=\"purple\">the employer is the plan administrator<\/span>.<br><br><span class=\"red\">Under ERISA, the plan administrator is required<\/span> to administer the plan according to plan terms. If the plan administrator <span class=\"blue\">deviates<\/span> from plan terms when administering the plan, the plan administrator is <span class=\"red\">breaching its fiduciary duty. Breaches of fiduciary duty are actionable<\/span> and <span class=\"purple\">could result in penalties from the Department of Labor (DOL) or a lawsuit under ERISA<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Lumity blog at <a href=\"https:\/\/www.lumity.com\/\">https:\/\/www.lumity.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1552\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1552\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1552\" tabindex=\"0\" hidden=\"hidden\"><b>Next Stop: <span class=\"gold\">Love Train<\/span><\/b><br><br>There\u2019s something <span class=\"gold\">inherently romantic<\/span> about train rides. The <span class=\"gold\">repetitive motion and breathtaking views<\/span> move us closer to our loved one, allowing us to rest our head on a welcoming shoulder. The <span class=\"aqua\">gentle clickety-clack of wheels is a built-in sound machine<\/span>, giving us a <span class=\"aqua\">much-deserved rest<\/span>. And the enclosed area allows us to <span class=\"gold\">truly get away from our fast-paced lifestyle and reflect<\/span> on who and what\u2019s important in life.<br><br><b>In the spirit of <span class=\"aqua\">Valentine\u2019s Day<\/span>, we\u2019re offering \u2013 <span class=\"red\">for the first time<\/span> \u2013 significant discounts on our summer trains.<\/b><br><br>If you haven\u2019t settled on a Valentine\u2019s Day gift, think about a <span class=\"aqua\">romantic summer getaway<\/span> aboard the <span class=\"green\">Durango &amp; Silverton Narrow Gauge Railroad<\/span>. Our summer spots fill up quickly, so be sure to save your spot before it\u2019s too late.<br><br>Visit our website to book your spot now.<br><br><b><span class=\"gold\">Romance on the Rails<\/span><\/b><br><br>Celebrate Valentine\u2019s Day <span class=\"green\">on board a<\/span> <span class=\"red\">historic, steam-powered<\/span> <span class=\"green\">narrow gauge train<\/span> as we travel along the Animas River. Enjoy a beautiful day <span class=\"green\">riding the vintage train through the pristine wilderness<\/span> to Cascade Canyon. Premium-class passengers will be treated to a brunch buffet, live music, a complimentary glass of sparkling wine and \u2013 of course \u2013 special chocolate treats.<br><br><b>Happy Valentine\u2019s Day<\/b><br><br><span class=\"gold\">From our family to yours<\/span>\n\n<div class=\"source\"><span>Source:<\/span> Durango &amp; Silverton Narrow Gauge Railroad; website at <a href=\"https:\/\/www.durangotrain.com\/\">https:\/\/www.durangotrain.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1553\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1553\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1553\" tabindex=\"0\" hidden=\"hidden\"><b><span class=\"gold\">Hi, We\u2019re HubSpot<\/span><\/b><br><br><b><span class=\"red\">Inbound is Everywhere<\/span><\/b><br><br><span class=\"purple\">An idea in the moment has sparked a global movement<\/span>.<br><span class=\"bule\">And we\u2019re just getting started<\/span>.<br><br><b>The Story Behind Our Story<\/b><br><br><span class=\"red\">In 2004, we met as graduate students at MIT<\/span>.<br><br>While Brian was <span class=\"red\">helping venture-backed startups with their go-to-market strategy<\/span>, <span class=\"purple\">we started to notice something curious<\/span>: <span class=\"bule\">Customers had gotten really good at blocking out interruptive marketing and sales tactics<\/span>. <span class=\"red\">The tried and true tactics of old (direct mail, email blasts, cold calls) simply weren\u2019t effective anymore<\/span>.<br><br>Meanwhile, Dharmesh\u2019s blog OnStartups <span class=\"purple\">was seeing massive growth in traffic<\/span>. <span class=\"gold\">We\u2019ll admit, we were surprised<\/span>. How had this <span class=\"gold\">tiny blog with no budget generated more traffic than companies with professional marketing teams and way bigger budgets? It felt like a modern-day David versus Goliath<\/span>.<br><br>So after many meetings, even more coffee, and the occasional Belgian beer (a shared favorite of ours) we came to the simple observation:<br><br><div class=\"more\">View All<\/div><div class=\"more-data\"><span class=\"red\">People don\u2019t want to be interrupted by marketers or harassed by salespeople. They want to be helped<\/span>.<br><br>It <span class=\"blue\">was time to make the marketing and sales process human<\/span>. <span class=\"purple\">Time to treat buyers like people, not numbers on a spreadsheet<\/span>. Time to <span class=\"purple\">build an inbound community and help people achieve their business goals in a more personable, empathetic way<\/span>.<br><br><b><span class=\"red\">We called it, HubSpot.<\/span><\/b><br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> HubSpot about page at <a href=\"https:\/\/www.hubspot.com\/?__hstc=10334826.971a6cddb66c9773e2e25c2b76b80325.1661745773629.1661745773629.1661749223810.2&amp;__hssc=10334826.2.1661749223810&amp;__hsfp=1856358323\">https:\/\/www.hubspot.com<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1554\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1554\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1554\" tabindex=\"0\" hidden=\"hidden\"><b>HubSpot Tweet<\/b><br>One of the most powerful things a company can do to scale its customer experience is to <span class=\"blue\">unify its operations professionals under one centralized revenue operations (RevOps) strategy<\/span>. <span class=\"red\">Let\u2019s chat about the why &amp; how of a #RevOps strategy<\/span>.<br><br><b>Cisco Facebook Post<\/b><br><br><span class=\"blue\">Collaborative workspaces need collaborative web platform accessibility!<\/span> <span class=\"red\">CRN shares how<\/span> <span class=\"purple\">Webex has ramped up video conferencing to meet the demands<\/span> of the #HybridWork space. http:\/\/cs.co\/6188JZHQ2\n\n<div class=\"source\"><span>Source:<\/span> HubSpot Twitter page; Cisco Facebook page<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1555\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1555\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1555\" tabindex=\"0\" hidden=\"hidden\"><b>Cisco <span class=\"blue\">Designed for Small Business<\/span><\/b><br><span class=\"purple\">Connect and collaborate securely<\/span>.<br><br><b>Cisco Meraki<\/b><br><span class=\"gold\">Start a Meraki networking product evaluation for free<\/span>. <span class=\"red\">Open the box and be up and running in minutes<\/span>.<br><br><b>Webex by Cisco<\/b><br><span class=\"red\">Sign up for a free plan and get meetings, calling, and messaging<\/span> in one <span class=\"purple\">easy-to-use, secure app<\/span>.<br><br><b>Secure access by Cisco Duo<\/b><br>Start your free trial of <span class=\"blue\">simple, powerful access security<\/span> to <span class=\"purple\">protect your data, users, and devices<\/span>.<br><br><ul><li>Try Duo<\/li><li>All Offers and Trials<\/li><li>Quick Start<\/li><\/ul><b>What our customers are saying<\/b><br><br>&#8220;The <span class=\"purple\">biggest benefit we\u2019ve seen<\/span> from Umbrella is <span class=\"red\">stopping crypto. We manage thousands of computers<\/span> and it was getting to the point of a successful crypto attack weekly. With Umbrella, <span class=\"gold\">we&#8217;ve reduced those to only a handful per year now<\/span>.&#8221;<br>Karl Fulljames, COO, Nucleus Networks<br><br><b>Products and solutions<\/b><br><br><div class=\"more\">View All<\/div><div class=\"more-data\"><b>Small Business Networking<\/b><br><br><span class=\"purple\">Reliable connections<\/span> between your networks and to the internet <span class=\"gold\">keep your employees and your customers happy<\/span>.<br><br><ul><li>Switches<\/li><li>Routers<\/li><li>Wireless Access Points<\/li><\/ul><b>Small Business Security<\/b><br><span class=\"green\">With us, security isn&#8217;t an afterthought. It&#8217;s the main thought<\/span> to protect your business, customers, and employees.<br><br><ul><li>Firewalls<\/li><li>Endpoints and VPNs<\/li><\/ul><b>Small Business Collaboration<\/b><br><br><span class=\"red\">Keep your remote workers connected<\/span> with <span class=\"purple\">powerful collaboration solutions and award-winning devices<\/span>.<br><br><ul><li>Meeting Solutions<\/li><li>Phone Systems<\/li><li>Devices and Accessories<\/li><\/ul><b>Build your IT department <span class=\"gold\">without adding a single employee<\/span><\/b><br><br>Answer a few quick questions and <span class=\"purple\">we will help you select<\/span> the networking, security, and collaboration <span class=\"gold\">solutions tailored to your business<\/span>.<br><br><ul><li>Product Selector<\/li><li>Cisco Designed for Small Business<\/li><li>Explore what Cisco has to offer for your small business IT needs.<\/li><\/ul><b>Hybrid work for small business<\/b><br><span class=\"blue\">The future of work is hybrid<\/span>. Grow with the <span class=\"purple\">latest IT solutions<\/span> that <span class=\"purple\">keep your employees and customers connected everywhere<\/span>.<br>Explore hybrid work<br><br><b>Dynamo SMB Stories eBook<\/b><br><br><span class=\"red\">Explore the technology, perspectives and individuals that drive small and midsize business success<\/span>.<br><br><b>Small Business Solutions<\/b><br><br><span class=\"green\">Your small business is our big priority<\/span>. <span class=\"purple\">Simple solutions help to solve complex IT problems<\/span>. Cisco Designed <span class=\"gold\">helps you strengthen your business today and prepare for tomorrow<\/span>.<br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> Cisco landing page at <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/small-business.html\">https:\/\/www.cisco.com\/c\/en\/us\/solutions\/small-business.html<\/a><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46ab4c7\" data-id=\"46ab4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae43d5 elementor-widget elementor-widget-image-box\" data-id=\"7ae43d5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Writing Style<\/h3><p class=\"elementor-image-box-description\"><p class=\"box-text\"><span class=\"red\">Factual<\/span><br><span class=\"green\">Historic<\/span><br><span class=\"blue\">Intelligent<\/span><br><span class=\"purple\">Proven<\/span><br><span class=\"gold\">Memorable<\/span><br><span class=\"aqua\">Nostalgic<\/span><br><br><\/p><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bb04c elementor-widget elementor-widget-image-box\" data-id=\"59bb04c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Style Elements<\/h3><p class=\"elementor-image-box-description\"><div class=\"box-text\">Metaphors<br>Surprise<br>Emotive Language<br>Wordplay<br>Simplicity<br>Specificity<br>Storytelling<br><br> <a href=\"\">Explore Style Elements<\/a>\n<\/div><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa87183 customcolorclass elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa87183\" data-element_type=\"section\" id=\"Sophisticated\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ab7347\" data-id=\"7ab7347\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e373bd elementor-widget elementor-widget-heading\" data-id=\"6e373bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is The Sophisticated Writing Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-660b44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"660b44e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-494d4a8\" data-id=\"494d4a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edad758 elementor-widget elementor-widget-image\" data-id=\"edad758\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203dcd0 elementor-widget elementor-widget-heading\" data-id=\"203dcd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e3f8f elementor-widget elementor-widget-text-editor\" data-id=\"b1e3f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With innovative products and services, sophisticated brands convey status and power. They are considered glamorous and pretentious, meant for an exclusive crowd with discerning taste.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bcac085\" data-id=\"bcac085\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d4ee4 elementor-widget elementor-widget-image\" data-id=\"29d4ee4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a8f51 elementor-widget elementor-widget-heading\" data-id=\"18a8f51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Short Sample<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceb263 elementor-widget elementor-widget-text-editor\" data-id=\"2ceb263\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Exeter Boots.<br \/>Sleek. Sophisticated. With a smidgeon of sass.<br \/>Our boots do the walking\u2014and the talking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-af2ed33\" data-id=\"af2ed33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e3207 elementor-widget elementor-widget-image\" data-id=\"b8e3207\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e3f01 elementor-widget elementor-widget-heading\" data-id=\"19e3f01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Characteristics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b459c elementor-widget elementor-widget-text-editor\" data-id=\"40b459c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Exclusive<\/li><li>Classic<\/li><li>Iconic<\/li><li>Prestigious<\/li><li>Sophisticated<\/li><li>Luxury<\/li><li>Refined<\/li><li>Signature<\/li><li>World-class<\/li><li>Legendary<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31eb06d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31eb06d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2e0318\" data-id=\"b2e0318\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e7da8 elementor-widget elementor-widget-image\" data-id=\"c5e7da8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a737ffa elementor-widget elementor-widget-heading\" data-id=\"a737ffa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Writing Style<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947573e elementor-widget elementor-widget-text-editor\" data-id=\"947573e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Slightly formal tone that imparts air of wisdom<\/li><li>Careful word choice<\/li><li>Loftier vocabulary than most other online content<\/li><li>Extremes: Either extremely long or extremely short sentences and paragraphs<\/li><li>Websites may have small library of informative articles but no blogs<\/li><li>Intelligent, knowledgeable, well-informed<\/li><li>Innovative, cutting-edge, original<\/li><li>Exclusive, discerning, for the chosen few<\/li>Minimalistic, sleek, streamlined<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a3c817\" data-id=\"8a3c817\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603e78f elementor-widget elementor-widget-image\" data-id=\"603e78f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png\" class=\"attachment-large size-large wp-image-89816\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6b778 elementor-widget elementor-widget-heading\" data-id=\"2a6b778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common Words\/Phrases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a370edd elementor-widget elementor-widget-text-editor\" data-id=\"a370edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Enable, allow<\/li><li>Capabilities<\/li><li>Lead, leading, leading-edge<\/li><li>Innovative, better<\/li><li>Limited, unlimited<\/li><li>Range, scope<\/li><li>Develop, development<\/li><li>Expertise, resources<\/li><li>Vision, visionary<\/li><li>Impeccable, infallible, ingenious<\/li><li>Inspired, inspiration<\/li><li>Experience, experiences<\/li><li>Highest, deepest, loftiest<\/li><li>Human-centered<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9675023 elementor-widget elementor-widget-heading\" data-id=\"9675023\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sophisticated Writing Style Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ead9cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ead9cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c83dbc\" data-id=\"1c83dbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63558e2 elementor-tabs-alignment-stretch custabs elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"63558e2\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1041\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1041\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1042\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1042\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1043\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1043\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1044\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1044\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1045\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1045\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1041\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1041\" tabindex=\"0\" hidden=\"false\"><b><span class=\"purple\">Cloud computing defined<\/span><\/b><br><br>In simple terms, cloud computing allows you to rent instead of buy your IT. <span class=\"red\">Rather than investing heavily<\/span> in databases, software, and hardware, companies <span class=\"red\">opt to<\/span> access their <span class=\"green\">compute power<\/span> via the internet, or the cloud, and pay for it as they use it. These cloud services now include, but are not limited to, servers, storage, databases, networking, software, analytics, and business intelligence.<br><br>Cloud computing <span class=\"green\">provides the speed, scalability, and flexibility<\/span> that <span class=\"green\">enables businesses to develop, innovate, and support business IT solutions<\/span>.<br><br><b><span class=\"purple\">Cloud computing basics<\/span><\/b><br><br><span class=\"blue\">When a company chooses to \u201cmove to the cloud,\u201d<\/span> it means that its IT infrastructure is stored offsite, at a data center that is maintained by the cloud computing provider. An <span class=\"red\">industry-leading cloud provider has the responsibility<\/span> for <span class=\"green\">managing the customer\u2019s IT infrastructure, integrating applications, and developing new capabilities and functionality to keep pace with market demands<\/span>.<br><br>For customers, cloud computing offers more <span class=\"green\">agility, scale, and flexibility<\/span>. <span class=\"red\">Instead of spending money and resources on legacy IT systems<\/span>, customers are able to focus on <span class=\"green\">more strategic tasks<\/span>. <span class=\"red\">Without making a large upfront investment<\/span>, <span class=\"green\">they can quickly access the computing resources they need\u2014and pay only for what they use<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Oracle website at <a href=\"https:\/\/www.oracle.com\/cloud\/what-is-cloud-computing\">https:\/\/www.oracle.com\/cloud\/what-is-cloud-computing<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1042\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1042\" tabindex=\"0\" hidden=\"hidden\"><b><span class=\"purple\">Gift yourself a better WFH experience.<\/span><\/b><br><br><b>Work better. At home.<\/b><br><br><span class=\"green\">Treat your eyes with better light<\/span> this year with Gantri, <span class=\"green\">made to bring \u201chome\u201d back into working from home<\/span>. Whether you\u2019re busy on Zoom or writing your next paper, <span class=\"blue\">our beautiful, head-turning designs<\/span> are sure to <span class=\"green\">transform your daily at-home experiences<\/span>. See some of our favorite picks to help you work your best<br><br><b><span class=\"purple\">Better lights for better lives.<\/span><\/b><br><br>What do you think?<br><br>We all receive a ton of emails every day. <span class=\"green\">So our goal<\/span> is to create <span class=\"red\">beautiful, useful emails<\/span> <span class=\"green\">you\u2019ll actually enjoy reading<\/span>. Let us know what you think below.<br><br>Get inspired<br><br><span class=\"red\">Explore<\/span> how creatives incorporate lighting into their lives and <span class=\"blue\">go behind the scene<\/span> with <span class=\"blue\">our leading designers.<\/span>\n\n<div class=\"source\"><span>Source:<\/span> Gantri; website at <a href=\"https:\/\/www.gantri.com\/\">https:\/\/www.gantri.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1043\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1043\" tabindex=\"0\" hidden=\"hidden\"><b>Wearing a Rolex watch <span class=\"blue\">enables entry<\/span> into a <span class=\"blue\">world of unlimited possibilities<\/span>.<\/b><br><br>Rolex\u2019s story began when founder Hans Wilsdorf created <span class=\"green\">the first waterproof wristwatch<\/span> \u2013 the Oyster \u2013 and <span class=\"green\">developed into a range of timepieces<\/span> that have become <span class=\"red\">icons of watchmaking<\/span>. Discover Rolex watches on the <span class=\"blue\">wrists of pioneers, artists, athletes and visionaries<\/span> and <span class=\"green\">journey to the very highest summits and the deepest part of the oceans<\/span>.<br><br><b>HANS WILSDORF WAS FIRMLY CONVINCED OF A PERSON\u2019S ABILITY TO <span class=\"green\">INNOVATE AND STRIVE FOR EXCELLENCE<\/span>.<\/b><br><br>More than 100 years after the creation of the brand, the founder&#8217;s philosophy is more present than ever, <span class=\"green\">from the manufacturing of the company&#8217;s watches to its commitments worldwide<\/span>.<br><br>&#8220;The opposition I encountered seemed <span class=\"red\">unsuperable<\/span>.&#8221;<br><b>\u2013Rolex founder Hans Wilsdorf<\/b><br><br><b><span class=\"purple\">UNITING EXPERTISE<\/span><br><\/b><b>A VARIETY OF PROFESSIONS<\/b><br><br>An <span class=\"red\">integrated and independent company<\/span>, Rolex has <span class=\"green\">manufacturing resources that encompass a wide range of skills and knowledge<\/span>. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches. Rolex\u2019s company culture is <span class=\"green\">based above all on human values<\/span>, which <span class=\"red\">place both expertise and soft skills at the heart of the brand\u2019s different activities<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Rolex about watches page <a href=\"https:\/\/www.rolex.com\/about-rolex-watches\/hans-wilsdorf.html\">https:\/\/www.rolex.com\/about-rolex-watches\/hans-wilsdorf.html<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1044\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1044\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1044\" tabindex=\"0\" hidden=\"hidden\"><b>Intel Tweet<\/b><br><br><span class=\"purple\">We\u2019ve done it<\/span>. <span class=\"green\">Performance-cores and Efficient-cores together as one<\/span>. <span class=\"red\">The 12th Gen #IntelCore processor<\/span> <span class=\"purple\">divides so you can conquer<\/span>.<br><br><b>Rolex Facebook Post<\/b><br><br><span class=\"blue\">It takes something special<\/span> to <span class=\"green\">dive into the unknown&#8230; a steadfast ally, field-tested by pioneers of the marine world and perfected over the past 70 years<\/span>. <span class=\"purple\">An icon among divers\u2019 watches<\/span>. The #Submariner. #Rolex #Perpetual\n\n<div class=\"source\"><span>Source:<\/span> Intel Twitter page; Rolex Facebook page<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1045\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1045\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1045\" tabindex=\"0\" hidden=\"hidden\"><b>IBM Watson is <span class=\"green\">AI<\/span> <span class=\"blue\">for smarter business<\/span><\/b><br><br><span class=\"purple\">What is Watson?<\/span><br><br>IBM\u2019s portfolio of <span class=\"green\">business-ready tools, applications and solutions, designed to reduce the costs and hurdles of AI adoption while optimizing outcomes<\/span> and responsible use of AI.<br><br><ul><li><span class=\"red\">#1 Ranking<\/span> in IDC\u2019s AI Market for 2020 market share<\/li><li><span class=\"blue\">70% of global banking institutions<\/span> use Watson<\/li><li><span class=\"blue\">13 of the top 14 systems integrators<\/span> use Watson<\/li><\/ul><b><span class=\"purple\">Why Watson<\/span><\/b><br><br><span class=\"blue\">Operationalize AI<\/span> and <span class=\"green\">transform how work gets done<\/span> with our <span class=\"blue\">proven capabilities and experience<\/span> with +100 million users.<br><br><b><span class=\"purple\">Trust<\/span><\/b><br><br><span class=\"green\">Watson advances trust from principle to practice<\/span>. <span class=\"red\">Transparent processes provide insight into AI-led decisions<\/span>. <span class=\"green\">We enable data privacy, compliance and security across highly regulated industries<\/span>, and support an <span class=\"green\">open, diverse ecosystem driving responsible use of AI<\/span>.<br><br><div class=\"more\">View All<\/div><div class=\"more-data\"><ul><li>IBM\u2019s approach to trustworthy AI<\/li><li>Learn about IBM AI Ethics<\/li><\/ul><b><span class=\"purple\">Watson solutions<\/span><\/b><br><br>Put Watson to work at scale across your business with IBM\u2019s <span class=\"blue\">industry-leading portfolio<\/span> of AI solutions.<br><br><b><span class=\"green\">World-changing AI, built responsibly<\/span><\/b><br><br>Watson products and solutions <span class=\"green\">are grounded in science, human-centered design, and inclusivity<\/span>.<br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> IBM Watson landing page at <a href=\"https:\/\/www.ibm.com\/watson\">https:\/\/www.ibm.com\/watson<\/a><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18e194c\" data-id=\"18e194c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f417571 elementor-widget elementor-widget-image-box\" data-id=\"f417571\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Writing Style<\/h3><p class=\"elementor-image-box-description\"><p class=\"box-text\"><span class=\"red\">Intelligent<\/span><br><span class=\"green\">Innovative<\/span><br><span class=\"blue\">Exclusive<\/span><br><span class=\"purple\">Minimalistic<\/span><br><br><\/p><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c464345 elementor-widget elementor-widget-image-box\" data-id=\"c464345\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Style Elements<\/h3><p class=\"elementor-image-box-description\"><div class=\"box-text\">Metaphors<br>Surprise<br>Emotive Language<br>Wordplay<br>Simplicity<br>Specificity<br>Storytelling<br><br> <a href=\"\">Explore Style Elements<\/a>\n<\/div><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a353273 customcolorclass elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a353273\" data-element_type=\"section\" id=\"Rugged\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d772091\" data-id=\"d772091\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb625b3 elementor-widget elementor-widget-heading\" data-id=\"eb625b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is The Rugged Writing Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8796537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8796537\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-31e660b\" data-id=\"31e660b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a451b7 elementor-widget elementor-widget-image\" data-id=\"0a451b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbcec0 elementor-widget elementor-widget-heading\" data-id=\"3dbcec0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8363696 elementor-widget elementor-widget-text-editor\" data-id=\"8363696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tough, strong, and masculine, rugged brands encourage consumers to follow in their footsteps of breaking free of the ordinary. They\u2019re bold, brave and often outdoor-oriented.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-837c327\" data-id=\"837c327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6e2ff8 elementor-widget elementor-widget-image\" data-id=\"c6e2ff8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cd7e0 elementor-widget elementor-widget-heading\" data-id=\"47cd7e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Short Sample<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d123d8a elementor-widget elementor-widget-text-editor\" data-id=\"d123d8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Exeter Boots is more than a footwear company. We\u2019re an adventure company. And every breath we take, every stitch we make, is geared toward gearing you up for your next great challenge. With high-performance textiles and unrivaled design, our boots are primed to support your every step, jump or plunge along the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ecce7b\" data-id=\"4ecce7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86542e elementor-widget elementor-widget-image\" data-id=\"e86542e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8085aa4 elementor-widget elementor-widget-heading\" data-id=\"8085aa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Characteristics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e689bb1 elementor-widget elementor-widget-text-editor\" data-id=\"e689bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Performance<\/li><li>Freedom<\/li><li>Possibilities<\/li><li>Pursuit<\/li><li>Adventure<\/li><li>Unrivaled<\/li><li>Untamed<\/li><li>Determination<\/li><li>Terrain<\/li><li>Natural world<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce65b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce65b55\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23875e1\" data-id=\"23875e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65bcab elementor-widget elementor-widget-image\" data-id=\"b65bcab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png\" class=\"attachment-large size-large wp-image-89817\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/definition_small-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff42cb elementor-widget elementor-widget-heading\" data-id=\"cff42cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Writing Style<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2ebe8 elementor-widget elementor-widget-text-editor\" data-id=\"4a2ebe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Extreme detail that speaks directly to enthusiasts<\/li><li>Targeted to very specific audience<\/li><li>Snappy headers and useful info<\/li><li>Confident and cavalier<\/li><li>Informal with possible touch of humor<\/li><li>Websites have press releases and other info, but not many blogs<\/li><li>Minimalistic, sleek, streamlined<\/li><li>Bold, fearless, daring<\/li><li>Brazen, audacious, shameless<\/li><li>Powerful, vigorous, capable<\/li><li>Strong, able, tough<\/li><li>Earthy, grounded, unafraid<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32b8898\" data-id=\"32b8898\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169426d elementor-widget elementor-widget-image\" data-id=\"169426d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png\" class=\"attachment-large size-large wp-image-89816\" alt=\"\" srcset=\"https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases.png 200w, https:\/\/www.writeraccess.com\/wp-content\/uploads\/2022\/08\/common_words_phrases-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15dc5e elementor-widget elementor-widget-heading\" data-id=\"d15dc5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common Words\/Phrases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbced4f elementor-widget elementor-widget-text-editor\" data-id=\"bbced4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>High-concept, high-powered, high-octane<\/li><li>Adventures, excitement<\/li><li>Next level<\/li><li>Risk, reward<\/li><li>Strong, strength<\/li><li>Ultimate, optimum<\/li><li>Like no other, unbeatable, unmatched<\/li><li>Push boundaries, push the envelope<\/li><li>Summit, zenith, peak<\/li><li>Bold, brazen, heroic<\/li><li>Not afraid to get your hands dirty<\/li><li>Evolution, revolution<\/li><li>Action, active<\/li><li>Freedom, independence<\/li><li>Unrestrained, free rein<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11e8f3 elementor-widget elementor-widget-heading\" data-id=\"f11e8f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rugged Writing Style Samples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37c1b6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37c1b6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-839c248\" data-id=\"839c248\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353b250 elementor-tabs-alignment-stretch custabs elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"353b250\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5581\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5581\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5582\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5582\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5583\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5583\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5584\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5584\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5585\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5585\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5581\" aria-expanded=\"false\">Blog Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5581\" tabindex=\"0\" hidden=\"false\"><b>ORVIS LAUNCHES HELIOS BLACKOUT COLLECTION FOR FLY ANGLERS LOOKING FOR <span class=\"blue\">SPECIALIZED RODS<\/span><\/b><br><br><span class=\"purple\">Industry-leading<\/span> fly fishing gear company introduces new fly rod collection, <span class=\"purple\">hand-built in U.S.A.<\/span><br><br>MANCHESTER, Vt. (July 28, 2021) \u2014 Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is <span class=\"purple\">hand-built at the Orvis Rod Shop in Manchester, Vermont<\/span>, and is a <span class=\"blue\">high-concept series of premium fly rods that will provide users with scenario-specific equipment that matches an angler\u2019s intended use<\/span>.<br><br>&#8220;The research and development team at the Orvis Rod Shop is always curious and looking for ways to <span class=\"red\">push the envelope of fly rod design to create new advantages for the angler<\/span>,&#8221; says Shawn Combs, director of product design and development at Orvis. &#8220;With the new Helios Blackout models, our team <span class=\"blue\">developed new construction techniques to take the existing Helios 3 series to the next level<\/span> with a focus on specific use-cases.<br><br>This is exhibited through three models that are designed for <span class=\"blue\">improved line control on big rivers, quick shots from a skiff, and unheard-of nymphing sensitivity without compromising accuracy<\/span>.&#8221;\n\n<div class=\"source\"><span>Source:<\/span> Orvis press release from website at <a href=\"https:\/\/pressroom.orvis.com\/press_releases\/orvis-launches-helios-blackout-collection-for-fly-anglers-looking-for-specialized-rods\/\">https:\/\/pressroom.orvis.com\/press_releases\/orvis-launches-helios-blackout-collection-for-fly-anglers-looking-for-specialized-rods\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5582\" aria-expanded=\"false\">Email<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5582\" tabindex=\"0\" hidden=\"hidden\"><b>Clothing That\u2019s <span class=\"red\">Built to Keep Up<\/span><\/b><br><br>The co-op\u2019s new line of lightweight, breathable apparel is <span class=\"purple\">perfect for trail running, hiking and other active adventures<\/span>\u2013all while being <span class=\"green\">easy on your wallet<\/span>.<br><br><b>Rainy Days, <span class=\"blue\">Meet Your Match<\/span><\/b><br><br>With <span class=\"blue\">waterproof, breathable GOR-TEX liners and reliable traction<\/span>, Salomon Traileter GTX shoes are <span class=\"purple\">ready for miles of muddy singletrack<\/span>.<br><br><b>Warm Head, Warm Hands<\/b><br><br><span class=\"blue\">Count on REI Co-op beanies and gloves<\/span> to keep you comfortable when you\u2019re <span class=\"red\">running through the cold days of winter<\/span>.<br><br><b>What runners eat before they run<\/b><br><br>A good breakfast in the morning before a run can be just as important as your training. Here\u2019s what <span class=\"blue\">top runners eat<\/span> before they run.<br><br><b>Rent some snowshoes and <span class=\"red\">give it a try<\/span><\/b><br><br>Showshoeing is a great way to cross-train for trail running, hiking and more. Many REI stores even rent snowshoes, making it easy to give it a try.\n\n<div class=\"source\"><span>Source:<\/span> REI email; <a href=\"https:\/\/www.rei.com\/\">https:\/\/www.rei.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5583\" aria-expanded=\"false\">Web Copy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5583\" tabindex=\"0\" hidden=\"hidden\"><b>DEATH CUPS<\/b><br><br>THE WORLD\u2019S <span class=\"purple\">STRONGEST SINGLE-SERVE COFFEE POD<\/span><br><br>Death Cups combine the <span class=\"purple\">strength and taste of the world\u2019s strongest coffee<\/span> with the <span class=\"blue\">convenience of single serve coffee pods<\/span> to make your morning routine as easy as ever. Each of our K-cup style coffee pods has <span class=\"purple\">double the strength of your average cup of coffee<\/span>, with a <span class=\"red\">smooth, bold taste<\/span> to <span class=\"blue\">give you the morning boost you need<\/span>. Just pop it into your K-cup compatible coffee maker, <span class=\"purple\">fuel up<\/span>, and go.<br><br><b>Purchase Options<\/b><br><br>Create an automatic subscription that automatically ships weekly, bi-weekly, monthly, or bi-monthly and save 20% on each order \u2014 eliminate any worry of running out of coffee and <span class=\"red\">become the office hero<\/span>.<br><br><b>Risk-Free Guarantee<\/b><br><br>We have a <span class=\"green\">no BS<\/span>, risk-free guarantee. <span class=\"purple\">If this isn&#8217;t the boldest, strongest coffee<\/span> you&#8217;ve had, <span class=\"red\">let us know and we\u2019ll make it right<\/span>.\n\n<div class=\"source\"><span>Source:<\/span> Death Wish Coffee product page at <a href=\"https:\/\/www.deathwishcoffee.com\/\">https:\/\/www.deathwishcoffee.com\/<\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5584\" aria-expanded=\"false\">Social Posts<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5584\" tabindex=\"0\" hidden=\"hidden\"><b>Jeep Tweet<\/b><br><br><span class=\"red\">Upscale design<\/span>, <span class=\"blue\">cutting-edge engineering<\/span> and <span class=\"purple\">uncompromising capability<\/span>. The all-new 2022 Grand Cherokee. Coming winter 2021.<br><br><b>Harley-Davidson Facebook Post<\/b><br><br><span class=\"red\">From Evolution to Revolution<\/span>. The 2021 Sportster S is the <span class=\"blue\">first chapter of a whole new book of the Sportster saga<\/span>.<br>Learn more https:\/\/bit.ly\/2021SportsterS\n\n<div class=\"source\"><span>Source:<\/span> Jeep Twitter page; Harley-Davidson Facebook page<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5585\" aria-expanded=\"false\">Landing Pages<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5585\" tabindex=\"0\" hidden=\"hidden\"><b><span class=\"purple\">A Harley Tradition<\/span><\/b><br><br><span class=\"green\">Spending quality garage time together<\/span>. Find something for every enthusiast on your list.<br><br>[Shop Gifts]<br><br><b>Give the <span class=\"red\">Gift of Riding<\/span><\/b><br><br>Make this holiday special. A Riding Academy gift card for a friend or loved one is the gift that keeps on giving \u2013 <span class=\"purple\">endless miles, adventures, and memories<\/span>.<br><br>[Get Started]<br><br><b><span class=\"red\">In Pursuit of Adventure<\/span><\/b><br><br>Experience the all-new Pan America adventure touring motorcycle. A Harley-Davidson <span class=\"red\">like no other<\/span>, it is <span class=\"green\">built to push boundaries and carve paths wherever you can find them<\/span>.<br><br>[Explore Adventure Touring]<br><br><div class=\"more\">View All<\/div><div class=\"more-data\"><b>2021 Sportster S<\/b><br><br>A <span class=\"blue\">new chapter opens<\/span> in H-D\u2019s longest running family, powered by the all-new Revolution Max 1250T. <span class=\"green\">To call it the ultimate Sportster is an understatement<\/span>.<br><br>[Check out the Bike]<br><br><b>Men\u2019s Gear &amp; Apparel<\/b><br>Check out the latest in men\u2019s riding gear and apparel.<br><br><b>New Parts &amp; Accessories<\/b><br>Leave a <span class=\"red\">bold, lasting impression<\/span> when you <span class=\"blue\">trick out your ride<\/span> with New Harley-Davidson Genuine Motor Parts &amp; Accessories.<br><br><b>Women\u2019s Gear &amp; Apparel<\/b><br>Shop the latest styles including riding and casual gear.<br><\/div>\n\n<div class=\"source\"><span>Source:<\/span> Harley-Davidson landing page at <a href=\"https:\/\/www.harley-davidson.com\/us\/en\/index.html\">https:\/\/www.harley-davidson.com\/us\/en\/index.html<\/a><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f40b188\" data-id=\"f40b188\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d599b elementor-widget elementor-widget-image-box\" data-id=\"18d599b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Writing Style<\/h3><p class=\"elementor-image-box-description\"><p class=\"box-text\"><span class=\"red\">Bold<\/span><br><span class=\"green\">Brazen<\/span><br><span class=\"blue\">Powerful<\/span><br><span class=\"purple\">Strong<\/span><br><br><\/p><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f5555 elementor-widget elementor-widget-image-box\" data-id=\"42f5555\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Style Elements<\/h3><p class=\"elementor-image-box-description\"><div class=\"box-text\">Metaphors<br>Surprise<br>Emotive Language<br>Wordplay<br>Simplicity<br>Specificity<br>Storytelling<br><br> <a href=\"\">Explore Style Elements<\/a>\n<\/div><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand writing styles. Voice and tone examples. Start free trial What&#8217;s your brand&#8217;s writing style? Pick a style that aligns with your mantra and audience. Authentic Genuine, transparent, and trustworthy perception appealing to community-centered fans. Authentic Energized Creative, spirited, and exciting perception, using actionable words to motivate fans. Energized Authoritative Dependable, credentialed, and responsible brands [&hellip;]<\/p>\n","protected":false},"author":1051,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand writing\u00a0styles \u2022 WriterAccess<\/title>\n<meta name=\"description\" content=\"Check our voice and tone examples. What&#039;s your brand&#039;s writing style? 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