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Explore 100+ on-demand webinars led by industry leaders that cover all the hot content marketing topics.

Workshop Webinar: Content Optimization

Here’s the thing: Optimization is the key to content marketing success and the backbone for content strategy. But super-high-tech skills are seemingly required to fully optimize content for search and boost landing page conversion rates.

Attend this 3-hour Workshop Webinar to master content optimization, in one big swoop.

You’ll learn the latest optimization techniques, tools, and methodology used by all the PROS, with live demos of how to optimize content for search, personas, customer journey stages, and more. And you’ll get the secrets on how to fix poorly performing landing pages so they drive more leads and transform more browsers to buyers.

Even if you think you’re Optimus Maximus with content marketing, your optimization skills should always be tuned-up for top-notch performance.

Join host Byron White and SEO Gurus Andy Crestodina and Ayat Shukairy, who will reveal the secrets for success.

Take away all this, and a lot more:

•Google Analytics 5 Point Checklist—The Starting Point
•SEO Research with the Latest Tools and Techniques
•Topic Research that Your Readers Love Most
•Must-Use Templates for Long-Form Content
•Landing Page Analysis and 5 Must-Have Characteristics
•AB and Multivariate Test Setup and Best Practice
•Core Optimization Tactic: Achieving Perpetual Betterment

Can’t make the webinar? No worries, register now and we’ll send you the link to the recording.

PS – The copy above uses lots of the techniques we learned in our last Content Creation Workshop Webinar you can find here, at WriterAccess Academy!