Marketers have long believed the best way to sell their products and services was by communicating a Unique Selling Proposition that positions the brand as superior to the competition through rational features and benefits. The truth is, we’re more feeling beings than thinking machines.
While the facts, figures and stats can play an important role in selling your brand, they are not the primary drivers. We need to tap our emotions and this webinar will teach you how. Douglas Van Praet will provide you with an actionable framework to create content that moves people. He will take you from theory to practice using tangible examples of the some of the most successful advertising and branded content ever created.
Can’t attend? No problem. Register now and we’ll send you a link to the recording of the webinar AND a link to download a copy of Byron’s new book: Professional Writing Skill and Price Guide.