Finding your voice is one of the most important things you can do as a writer. In this webinar Andy Maslen, one of the most trusted copywriters in the UK, offers his 5 tips to make your copy more effective by being more creative.
Andy Maslen has worked in a record shop, as a barman, as a door-to-door salesman and a cook in an Italian restaurant. He eventually landed a job in marketing, writing mailshots to sell business management reports. He spent 10 years in the corporate world before launching a business writing agency, Sunfish, where he writes for clients including The Economist, Christie’s and World Vision.
Andy completed the first draft of his first novel – Trigger Point – in six weeks, after deciding to embrace his destiny and "be" a writer. He has also published five works of non-fiction, on copywriting and freelancing, with Marshall Cavendish and Kogan Page.