For most of us, developing content strategy is a necessary but arduous process that’s at the cross-roads of art and science. That’s where Byron White comes in, CEO of WriterAccess and Chair of Content Marketing Conference. He’ll show you the fast track to creating 3 pre-defined content products found in his new book The Content Strategy Game Plan that help to aim content marketing in the right direction and deliver the return you demand from investments. In less than an hour, you’ll learn how to target the right customers and prospects with the right content, the write way!
Attend this webinar, and you’ll learn how to
– Craft the next-gen Customer Journey Maps that feeds the editorial calendar
– Build a Keyword Maps that remove optimization guesswork
– Develop Buyer Personas that fuel reader engagement and social shares
– Put these three assets to work, tracking the success with heat-maps along the way