For busy content marketers, an editorial calendar is a lifeline. It keeps us organized and focused on a delivery schedule. However, our editorial calendar can serve as much more than a time management tool–it can become our audience guidepost. In this session Samantha Stone, Marketing Advisory Network founder and CMO and Content Marketing Conference 2017 speaker, will explore three sources of buyer insights that are under-utilized by most marketing teams but, when used correctly, can maximize your editorial impact.
In this webinar you’ll learn:
· Where to look for topic inspiration
· Simple qualitative research techniques for improving content resonance
· How to leverage interviews to prioritize your content calendar by audience