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Neuromarketing: The Brainy Path To Persuasive Content

Wednesday, August 10, 2016 – 1:00 PM ET

The shocking truth is that 95% of human decision-making processes are non-conscious. If your content appeals purely to logic and reason, you are addressing only a tiny part of your reader's brain. Neuromarketing expert and Brainfluence author Roger Dooley will explain how to use behavior research to craft messages that are more powerful and persuasive.

You'll learn:

  • How to write copy that lights up your reader's brain.
  • Why the way your content is displayed is critical to its success.
  • Simple cues that will reach your reader's non-conscious mind.
  • Techniques to make your content more persuasive.

 

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