Did you know more than 4 billion pieces of content are published every day? For content marketers, rising above this growing wall of noise seems difficult, if not impossible.
As it turns out, we may have it all wrong: advertisers spend $1 on creation and $5 on promotion. But content marketers spend 85 cents on creation and only 15 cents on promotion. No wonder we have so much noise!
Native advertising is one way to connect with audiences who are tuning out.
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