We all know that getting the right content to the right people at the right time is the key to turning browsers into believers, and believers into buyers. AB and Multivariate testing seem to be the gateway to success. But as it turns out—that may be the wrong gate you're entering.
The problem with testing is that the novice marketers are trying to "bake" up higher conversion rates by focusing on the ingredients. They are led to believe that by artfully mixing page elements and stripping the page down to the core elements conversion rates will soar and sales will increase: guaranteed.
As it turns out, the conversion cake bake method is not necessarily the right solution to the problem. What's the right answer? Make your prospect customer hungry. That's right. Hunger is the secret to earning trust and driving sales.
Join Byron White and special guest Matthew Grant who will guide you through the process of how to make customers hungry so they buy more, and more, and more, and more.