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Engineering Content Marketing Success

Thursday, January 29, 2015 – 1:00 PM ET

Engineering content marketing success requires getting the right people to do the right things at the right time. But getting all that to work well is challenging. Until now.

Join Cruce Saunders, Principal of Simple [A], and host Byron White to identify the players you need and roles they’ll play to engineer content marketing magic. You’ll learn how to set the goals, establish the boundaries, recruit the players, and build a collaborative team and environment to create, optimize and publish amazing content that delivers on performance goals. Beware: the customer is the center of the formula, and the KPI’s may surprise you.

In this webinar you will learn about...

- Engineering Content Marketing Success
- Aligning Business and Content Goals
- Defining Content Engineer Skills
- Modernizing Content Marketing Strategy


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