Content Planning to Drive Results

Thursday, January 31, 2013 – 1:00 PM ET

Once again, it's time to get your content marketing off to the right start. But for many companies, this might mean profound changes in strategy and frustration in developing a content plan that will deliver results you demand.

Good news: You can stop thinking so hard. Learn the top 5 mistakes and top 5 methods for content planning from Jon Wuebben, author of Content is Currency. And join host Byron White for a demo on newly released technology called WordVision that makes content planning and performance measurement easy.

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