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This webinar is an exclusive presentation for WriterAccess clients, writers and fans, offering insights learned in delivering 90,000 orders to 3,000+ clients using the WriterAccess platform.
You can think of tone of voice as personality expressed in writing. It's the critical element that delivers your brand promise: who you are, what you offer and how you are different.
In simplest terms, a Creative Brief is a framework or foundation that informs a writer of guidelines for a content project. It contains a well-identified and articulate summary of the key factors that can impact a project: company background, target audience details, competitive intelligence, brand
In this webinar, Byron White and Robert Rose will help you determine how to use your dollars wisely and why content planning and performance measurement is the key to content marketing success.