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5 Pillars to Crush Content Strategy

Wednesday, June 3, 2020 – 1:00 PM ET

We invest a lot of time, budget, and effort into creating content. Yet 90% of the content fails to achieve business goals. Watch this webinar with host Byron White and guest Brandon Andersen from Ceralytics to learn how to identify the types of content that will resonate with your core audience, so you can impact conversions and achieve business objectives. Learn all the newest content strategy practices to stand out from the pack:

  • Start with the End: Identify which goals you actually need to focus on
  • “Read” Your Audience: Extract more meaning from data you already have
  • Attack Pain Points: Tap competitive intelligence tools for insights
  • Create the Framework: Pick the framework that best aligns goals with needs
  • Map and Measure: Tie your efforts back to the bottom line with objective data

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