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Intelligence Tools: Buyer Personas

One of the coolest features at WriterAccess is the Buyer Persona Builder. Not only are you able to create a highly detailed profile of your ideal customer, but you can create as many of them as you like. Once you fine-tune and save your buyer personas, you can easily attach them to content briefs or directly to orders so freelancers get a good view of your target audience. This video gets you started.