How can you find the perfect writer with the skills, experience, tone and style you need for a writing project? That's the question we tried to answer, hoping to bring more science to the art of matchmaking talent skills needs with customer needs. Here's the StyleMetrics story, and how it works to create a win-win.
The big challenge.
Finding the perfect writer.
Sure. Our members have cool resources to find writers like casting calls and writing style contests for projects. But sifting through hundreds of qualified applicants to pick the winner is a challenge, with so many choices.
Cambridge University and IBM Watson.
Text analysis seemed the right place to start with an advanced matchmaking challenge. We discovered two tools that might help, created by Cambridge University and IBM Watson, that offered an algorithmic approach to language analysis.
The big five personalities.
The science begins.
The CU and IBM tools analyize text in a cool way, creating a profile of the author projecting their big five personality characteristics. CU's algorithm was developed comparing 300,000 personality tests with their text samples to create the model. IBM's sample size is much less, pulling from 25,000 volunteer writers.
Imagine the possibilities.
Art and science combine.
We proposed an idea to Cambridge University: Scan 1 million samples of projects completed by our Writers, and develop projected profiles of the 25,000+ authors. Then match the projected profiles with text samples submitted by our customers, making the perfect match.
The next generation is born.
The future looks bright.
We tested the new matching service with customers that opted to try out a new "Match Me Up" service featuring a blind test of the our original matching algorithm vs the new StyleMetrics Matcher. Take a look at the results announced by the CU Director of Psychometrics at our annual Content Marketing Conference.
Become a member.
Put AI matching to work!
Become a member and put the StyleMetrics Matcher AI algorithm to work. It's now patent-pending and proven to deliver better results matching your needs with writers skills and experience. And stay tuned while we make the matchmaking algorithm better. And better than that.