Melanie's writing specialties include SEO web pages, pillar content, lead-generation assets, white papers and buyers guides, eBooks, case studies, social media posts, email copy and long-form journalism.
Healthcare, healthcare IT, B2B, SaaS, retail, lifestyle, fitness
Having spent the bulk of her career overseeing content strategy for health systems, physician practices, healthcare foundations and health IT companies, Melanie is well versed in creating and optimizing content to educate patients, promote health service lines, support brand awareness and inspire donations for her clients.
Throughout her 20+ year career, Melanie has written countless lifestyle articles for magazines, websites, videos and speeches. Her work has been featured in local and regional magazines in Texas and Georgia, including Denton County Magazine, Town Life Magazine, Atlanta and Points North.
With a comprehensive background in healthcare communications, Melanie has developed and executed content strategies for a diverse array of clients within the healthcare industry, including health systems, physician practices and health technology firms. Her expertise encompasses planning and producing a wide range of content that not only educates and informs but also engages and influences various stakeholders in the healthcare sector.
Strategic Content Planning: Melanie develops tailored content strategies that align with each client's specific goals and target audiences. This involves identifying key messaging, content themes, and distribution channels that best resonate within the healthcare industry.
Article Writing and Editing: Melanie's experience includes crafting informative and engaging articles on various healthcare topics, from patient care to medical innovations. She has a keen eye for detail and a commitment to accuracy, crucial in editing articles to ensure they meet the highest standards of clarity and reliability.
Video Content Creation: Recognizing the power of visual storytelling, Melanie has helped produce compelling video content for healthcare clients. This includes patient testimonials, and promotional videos for healthcare services and products.
Speechwriting for Healthcare Leaders: Melanie has a strong track record of writing persuasive and impactful speeches for healthcare executives and fundraisers in the healthcare space. Her speeches are tailored to convey key messages and engage diverse audiences.
Adaptability Across Healthcare Segments: My experience spans various segments of the healthcare industry. I have developed content that addresses the unique challenges and perspectives of health systems, physician practices, and health technology firms, demonstrating my versatility and deep understanding of the healthcare landscape.
Compliance and Sensitivity: I am adept at navigating the regulatory environment of the healthcare industry, ensuring all content complies with legal and ethical standards while being sensitive to the confidentiality and nuances of patient care.
Melanie has written a number of blog posts, landing pages, email nurtures and web pages for a line of SaaS products designed for healthcare users, including health systems, public health agencies and medical device manufacturers.
Throughout her writing and content marketing career, Melanie has written and edited various types of content, including feature articles, news briefs, scripts, social media posts and strategic corporate communications for print publications, websites, social media outlets, newsletters and videos; counseled clients to ensure their content strategy is meeting business and marketing objectives; worked with content management systems to optimize content for audience needs; edited content for SEO optimization; managed magazine copy flow, including story concepting and packaging, assigning, developmental editing, copy editing, photo procurement and placement, caption writing, budgeting and ad trafficking; and maintained relationships with graphic designers to ensure high-quality layout and magazine design.
Melanie has written blogs for numerous industries, including healthcare, marketing agencies, technology firms, retail and small businesses. She has covered topics ranging from how to execute and optimize account-based marketing strategies and Google's Smart Content updates, to API-based health data exchange and migrating IT infrastructure from on-premises to the cloud.
For five years, Melanie has written the script for a major annual fundraising event in Dallas, Texas. By working closely with the speakers prior to the events, Melanie is able to establish a rapport with them, enabling her to write in their voices. She has written speeches for health system presidents, foundation presidents and fundraisers.